Rupinder Virdee

Head of PR, Marketing & Digital @prsformusic // COO: Unstoppable Music Group INSTA: @Rupinder_Virdee // Views my own

[Andrea Czapary Martin @andreacmartin2]

“There are two ways of approaching change: either you lead the transformation or you let it happen. We intend to lead.”

The music industry is evolving at an unprecedented pace, and we must adapt to ensure long-term success. In my latest op-ed for @musicbizworld, I outline my vision for how collective management organisations can transform to meet the demands of a global, digital-first market.

At @PRSforMusic, we’ve made great strides, but the future requires more than operational excellence. It calls for bold collaborative action to reshape the society network, eliminate inefficiencies, and foster collaboration across borders to better serve the music creator community.

Songwriters and composers want greater transparency and greater insights on where their songs are being used around the world. They want their money more quickly, with fewer deductions along the way and more control over when royalties arrive. They don’t want to pay for multiple systems in different places to do the same job.

The world won’t wait for us to catch up. By embracing innovation and unity, we can create a more efficient, forward-thinking ecosystem that delivers maximum value to our members and the music creator community we have the privilege to serve. We are already working on new projects and partnerships which will transform the royalty chain for rightsholders, who will begin to see some of the benefits and results of these in 2025.

Read the full article here: https://t.co/wRbWGqJ9RI

[Rupinder Virdee @Rupinder_V]

@crispinhunt @PRSforMusic So great to have you at the helm @crispinhunt

[Crispin Hunt @crispinhunt]

So thrilled, humbled and honoured to take on this 👇responsibility.

Looking forward immensely to serving our @PRSforMusic community.

[Music Week @MusicWeek]

Attitude Is Everything report reveals barriers faced by disabled music creators https://t.co/I2HZaU1LGk

[Andrea Czapary Martin @andreacmartin2]

My congratulations to all of the women recognised at Friday's @MusicWeek Women In Music Awards. Particularly @PRSforMusic's very own Head of PR, Marketing and Digital, @Rupinder_V.

It’s always wonderful to be part of such a positive event that champions incredible women for their impacts in the industry.

#WomenInMusic #MWWIM

[PRS for Music @PRSforMusic]

Our Head of PR, Marketing, and Digital @Rupinder_V recently spoke to @MusicWeek following her induction to their Women in Music Roll of Honour!

'One thing that is critical and I have worked in this space with intent is, is education for the community so they understand what is often a complex business.'

Read the full interview: https://t.co/3sn8P6ymSQ

[PRS for Music @PRSforMusic]

Ahead of their live performance at tonight's PRS Presents at @lsostlukes, @manc_collective tell @claireiswriting about taking on works by the likes of @Dobrinka_T, @ErrollynWallen and @philipglass.

https://t.co/GEPkhABrzH

[PRS for Music @PRSforMusic]

Congratulations to our Head of PR, Marketing and Digital @Rupinder_V, named in the 2024 @MusicWeek Women In Music Roll of Honours which highlights individuals who are ‘game changers’ in the music industry.

Beyond playing a pivotal role at PRS for Music since joining in 2022, Rupinder’s varied and extensive career spans over 20 years in the music industry. To capture just a few of her impressive career highlights: Noticing a gap in the sector, she co-founded The Sikh Press Association in 2014, a news agency representing the British Sikh community. Rupinder also sat on the strategic planning board for The London Week of Peace and is a proud ambassador for the charity, Binti Period, a socially responsible organisation focusing on creating a world where all women have menstrual dignity. She sits on the Comms committee for the Brit School and is an advocate for South Asian music creatives.

Congratulations to Rupinder and all the 2024 Roll Of Honour recipients who will be recognised at the Women In Music ceremony next month.

[Crispin Hunt @crispinhunt]

Huge congratulations and thoroughly deserved recognition for @Rupinder_V . It’s an honour to work with such excellence at @PRSforMusic .👏

[Rupinder Virdee @Rupinder_V]

@crispinhunt @PRSforMusic Thank you so much @crispinhunt 🙌🏾

[Joe @Joe_Frankland]

We're looking for a new Chair to drive forward @PRSFoundation's mission as we approach our 25th anniversary. If you're passionate about new music & talent development and have a deep understanding of good governance & diversifying income streams, apply: https://t.co/cWmsFRIT0I

[Rupinder Virdee @Rupinder_V]

@msutherlanduk @mikewalshmusic Love this Mark 👏🏽

[PRS for Music @PRSforMusic]

Today we release our unprecedented financial results for 2023.

- £943.6m paid out ⬆️ 12.8%
- £1.08bn collected in music royalties ⬆️ 12.5%
- Cost-to-income down to new low of 9.2%

See the full details > https://t.co/ObXS5WmTdToday we release our unprecedented financial results for 2023.

- £943.6m paid out ⬆️ 12.8%
- £1.08bn collected in music royalties ⬆️ 12.5%
- Cost-to-income down to new low of 9.2%

See the full details > https://t.co/ObXS5WmTdToday we release our unprecedented financial results for 2023.

- £943.6m paid out ⬆️ 12.8%
- £1.08bn collected in music royalties ⬆️ 12.5%
- Cost-to-income down to new low of 9.2%

See the full details > https://t.co/ObXS5WmTdToday we release our unprecedented financial results for 2023.

- £943.6m paid out ⬆️ 12.8%
- £1.08bn collected in music royalties ⬆️ 12.5%
- Cost-to-income down to new low of 9.2%

See the full details > https://t.co/ObXS5WmTdToday we release our unprecedented financial results for 2023.

- £943.6m paid out ⬆️ 12.8%
- £1.08bn collected in music royalties ⬆️ 12.5%
- Cost-to-income down to new low of 9.2%

See the full details > https://t.co/ObXS5WmTdToday we release our unprecedented financial results for 2023.

- £943.6m paid out ⬆️ 12.8%
- £1.08bn collected in music royalties ⬆️ 12.5%
- Cost-to-income down to new low of 9.2%

See the full details > https://t.co/ObXS5WmTdD

[PRS for Music @PRSforMusic]

We're at #MusicBiz2024 in Nashville this week to share how we are driving solutions to fix global metadata issues and protect music rights.

Mark Krajewski, our Managing Director, Strategic Alliances and Chief Information Officer will join Susan Butler, Declan Rudden and Kim Beauchamp for a keynote session exploring in development solutions to global music industry metadata challenges.

John Mottram, our Chief Strategy, Communications & Public Affairs Officer will be joined by Susan Butler, Emily Stephenson and Maurice Russell discussing the increasing importance of music rights protection and the robust anti-fraud frameworks and regulations that are in place to ensure the protection of music rights.

Do join us at these sessions taking place on Wednesday 15 May - for the full programme of events visit https://t.co/B2hOLAQLeF

[PRS for Music @PRSforMusic]

Great turnout for yesterday's launch of the expanded #GetPaidGuide for music creators.

An essential resource from PRS for Music, @PPLUK, @The_IPO, @IvorsAcademy and @the_mpa providing music creators and artists with information to help them navigate the data needed to ensure they get paid.

ℹ️https://t.co/UDTRXw7g6w

[Andrea Czapary Martin @andreacmartin2]

Pleasure to chat with @MusicWeek after the #WomenInMusic awards. I look back on my journey from media to tech, and why risk-taking can lead to success. I also discuss my move into the music industry & PRS' focus and big projects in 2024 and beyond. https://t.co/jUfAX64JYJ

[Rupinder Virdee @Rupinder_V]

@petepaphides That’s a level of disrespect that k see more and more of in journalism. Pretty awful that it’s happening once especially as they’ve comissioned the piece.

[Crispin Hunt @crispinhunt]

Welcome @PRSforMusic new Board Chair @steviespring1 . Huge thx to Stephen Davidson who led the board with skill since 2014, but very excited to work with Stevie… so fabulous to have such a powerful & talented woman at the helm, a first for PRS & demonstrative of meaningful progress across Music. 👏 Onward.

[PRS Foundation @PRSFoundation]

Since 2000 PRS Foundation has given £47m+ to over 8,900 new music initiatives. 5 out of the last 6 @MercuryPrize winners received PRS Foundation support (inc. 2023 winner @EzraCollective)

If you're thinking of applying for funding & support in 2024 - check out the deadlines 📅⬇️

[Tom Gray @MrTomGray]

If you thought yesterday's graph was horrifying. Take a look at how songwriters are doing.

It takes a while to write a song.

Data from the brilliant @thetrichordist. It's a #BrokenRecord Business. (estimations based on norms)