Russ Dieringer

I write about Amazon and its Rivals for Time-Starved Digital Leaders Inside Big CPG | Advisor to the Brands You Buy | Founder

[Russ Dieringer @RussDieringer]

Amazon, Walmart, Kroger, and rivals have to be looking at Gopuff following the latest cuts.

It's less consumer demand driven and more the result of changes in late-stage venture markets.

Divorce Gopuff from that bottleneck, use internal funds, and dominate eConvenience.

[Russ Dieringer @RussDieringer]

Patrick & I had an incredible time talking Prime Day, holiday shopping, consumer trends, and importantly, surviving the eCommerce Winter. Check out the interview that just went live!

[Russ Dieringer @RussDieringer]

If you liked this and are into understanding how brands do business with Amazon and its rivals, follow me @RussDieringer and check out my free newsletter at https://t.co/zHjayruah4

[Russ Dieringer @RussDieringer]

Prime Day is a rinse and repeat event for brands.

Deeply discount (+35%) highly ranked (4+ star), best-selling items to win.

But are emerging initiatives like livestreaming working?

Here are my observations after watching hours of them yesterday👇

[Russ Dieringer @RussDieringer]

TL;DR: Livestreaming has yet to find its groove for Amazon on Prime Day. What's needed:
(1) More streams
(2) Genuine engagement
(3) Greater urgency
(4) Deeper personalization
(5) Much, much, much more scale

[Russ Dieringer @RussDieringer]

If you liked this and are into understanding how brands do business with Amazon and its rivals, follow me @RussDieringer and check out my free newsletter at https://t.co/1FZF9v9myg

[Russ Dieringer @RussDieringer]

Don't confuse digital penetration, and more specifically, its growth, as a strategic vision.

Meaning, showing digital penetration doubling over the next five years isn't really a vision.

A more compelling narrative looks like...

[Russ Dieringer @RussDieringer]

TL;DR: Digital penetration is not a vision and can even be counterproductive. Focus instead on overall growth and tangible examples of how the organization is changing in response to digital commerce.

[Russ Dieringer @RussDieringer]

Creator-driven brands do it differently.

They're pulled, not pushed.

What are your favorite new brands that leverage an audience of followers clamoring for the product?

MR Beast Burgers and Chamberlain Coffee come to mind to me.

Let me know👇(user drawn = 2x points)