Russell Short

Building in the worlds of wellness, football & AI

[Russell Short @RussellShort_]

Thank you ⚽️

[Russell Short @RussellShort_]

Thoughts?
#WorldCup2026

[Goshawk Trades @GoshawkTrades]

Ken Griffin on the single factor he looks for when hiring at Citadel:

"show me an athlete who did well academically."

"an athlete because they know what it takes to win and they've had to experience loss."

talent is everywhere. what's rare is someone who knows how to lose, recover, and still perform at a high level.

same thing separates profitable traders from everyone else.

[Russell Short @RussellShort_]

If only football was like this all the time.

[CBS Sports Golazo ⚽️ @CBSSportsGolazo]

A really honest and vulnerable moment from the #UCLToday crew to open today's show 🥹❤️

[Foundry Works @FoundryWorksAI]

Your SEO ranking means nothing if AI can't find you.

Google AI Overviews drove a 61% drop in organic CTR last year.

Check your AI visibility score free 👇
https://t.co/yFhK6xXjv4

[Russell Short @RussellShort_]

@ptaylor442 And you were the one who started it all off, something I’ll be forever thankful for

[Russell Short @RussellShort_]

Thank you ⚽️

[FNDRY - The First AI Agency Token @getfndry]

Monday we launch our #AI marketing store.

- 26 specialist services from $49/month.
- 11 skills for those who want to build what we're building.

All delivered by a 10-agent team, powered by the $Sage token (dropping soon) and driving the $FNDRY token flywheel.

Watch the video. Then visit the site. This is just the start.

https://t.co/XSJrVdtezK

[FNDRY - The First AI Agency Token @getfndry]

https://t.co/7UQEqsI4lW

[Russell Short @RussellShort_]

@Fordamous Milos Ford

[Predictfully @predictfully_]

Yes, we have been quiet.

Quietly building.

Quietly scheming.

Quietly planning.

And today, quietly shipping.

Under the radar 📡.

In the shadows.

Ready for Prediction Market dominance.

V.1 is live

👉 https://t.co/NO3zNnc25F

[Russell Short @RussellShort_]

Love it @JohnLewisRetail 🥇

[Russell Short @RussellShort_]

@Fordamous How much are you selling for?

[Pavia @Pavia_io]

🏗️ #Pavia is expanding! We’ve already begun building new experiences for our #metaverse.

These will be available in the launcher app for testing first, then roll into the full map when we go live.

Which Pavia experience would you MOST excited about? We want YOUR input 👇

[Zenkō Protocol @zenkoprotocol]

🏟️ SPORTS MEETS PURPOSE: The $2.6B Opportunity

92 UK football clubs. Millions of fans. Billions in annual transactions.

What if every shirt sold could generate measurable social impact while creating native token demand?

Not theoretical. Already live.

And this video? It’s currently being presented to every professional club in the UK.*🧵

THE PROOF: MK Dons

Our first pro club partnership:
• 3,000 shirts = 10,000 meals for children in food poverty
• Every fan got NFT proof of impact
• Zero friction to execute

CEO “You buy one of those shirts and you will feed a child in poverty in this city”

That authenticity scales. Which is why we’re now taking this to all 92 clubs.

THE TOKEN ECONOMICS

When a fan buys a shirt:

- Auto Buys $ZENKO
- Funds real impact (meal/tree/carbon offset)
- Fan receives gasless NFT proof
- Club gets ESG compliance + loyalty

Every transaction = programmatic token buying.

Now multiply across 92 UK clubs, European leagues, US sports.

Average Premier League club sells 800,000+ shirts annually.

WHAT #SPORTSFORGOOD DELIVERS

🎽 Impact embedded in every purchase
🏃 Community fitness challenges funding causes
🎮 Match day prediction games & fantasy leagues
🌐 Digital stadium twins & metaverse experiences

All powered by $ZENKO. All creating measurable good.

This is what’s being pitched to decision-makers across UK football right now.

THE PIPELINE

✅ MK Dons live & delivering results
✅ Active presentations to all 92 UK pro clubs
✅ 25+ clubs in advanced discussions
✅ 5 Premier League LOIs signed
✅ English Football League institutional backing
🎯 Next: Europe + US sports

CONSERVATIVE MATH

Year 1: 25 clubs × 200K transactions = 5M transactions
At $5-10 per transaction in $ZENKO buying

= $25-50M in native token demand from sports alone

Before platform fees, staking, NFT burns, governance participation.

WHY CLUBS WILL ADOPT

✅ New revenue beyond match days
✅ Mandatory ESG compliance solved
✅ Fan loyalty through impact
✅ Youth engagement via gamification
✅ Easy setup (weeks not months)

The value prop writes itself. Which is why they’re listening.

FOR TOKEN HOLDERS

You’re positioned before sports market activation.

While we’re in boardrooms presenting to 92 clubs, you can still get in early.

Growth independent of crypto cycles because sports fans buy merch and tickets in bull markets AND bear markets.

That stability compounds.

🔥 BOTTOM LINE

MK Dons proved it works.
This presentation is live with every UK pro club.
Platform ready to scale globally.

This is the activation of a multi-billion dollar market where $ZENKO becomes infrastructure for global sports engagement.

The beautiful game just got purposeful. 🌍⚽

📺 Watch what clubs are seeing in boardrooms right now ⬆️
📖 Read more: <https://t.co/Yv4B0GHlIH>
💬 <https://t.co/QbHbWQ1jEm>
🪙 <https://t.co/Vw9FqCV1gv>

#Sportsforgood. Powered by $ZENKO. LFG. 🚀

[Russell Short @RussellShort_]

@connorhall7 Love this mate 🙌🏼

[Russell Short @RussellShort_]

#UCL ⚽️

[Zenkō Protocol @zenkoprotocol]

🧵 THREAD: How 8 million football fans could generate 580 MILLION $ZENKO token purchases while relegating hunger from British communities

The math is insane. The impact is real.
The tokenomics are inevitable.

Let me break down the biggest sports-#crypto opportunity you've never heard of 👇

1/ The problem is massive:

- 4.5M UK children go to bed hungry
- Birmingham City's area: 62% child poverty
- Manchester constituencies: 51.3% child poverty
- 8M+ football fans watch this happen in their communities

Meanwhile, clubs struggle with engagement costs up 2x 📈