The concept of cleavage as a sexual symbol emerged when Europeans colonized the region and instituted strict codes of modesty. Similarly, the ghoonghat was introduced following the Islamic conquests. Before these eras, women in the subcontinent lived more freely, typically wearing traditional attire like a bandeau-style top, a lehenga skirt, and a saree or chunni. Today, that historic style has evolved into an outfit for baddies.