Launched a new brand. $12k spent so far on product customization and inventory and legal fees. Did a small test 3 months ago with ai to make sure there’s demand, and pulled a trigger.
This time it’s my own brand with 2 of my buddies. Will be documenting the process of building a brand from scratch.
Definitely a new experience for me, since I was only launching and scaling for clients previously, so now I get to feel what they feel when they see the brand losing money at the start. So far, I have a small cbo with 1 ad set and a few creatives. Working on building more pages and creatives and scaling the budget to let it spend more and gain learning.
Sending products to actors too. Excited, I believe it will be a successful one.
Made a few yapper scripts with my team after a call with @harrydelmege_ . I think we found a strong winner.
At least 2 more purchases aren't recorded.
Overall cpc on the account is usually $1.6.
Product isn't even shown in the video. Excited about making more of these.
@snir1616@harrydelmege_ The ad is 100 seconds long. It performs well because of the script I believe. No product shown within the ad and it's going to spend $2k today at a good roas. I'm shocked myself
@harrydelmege_ There’s almost no drop off between the second 22 and 67 of the video. Never made anything close to this. You definitely opened my eyes to what’s possible haha
I think this store is going to scale really hard in the near future. Good things take time. There's a couple misattributed sales. Roas is actually close to 15. Sucks I only have 500 units, lead time is 30 days, let's see what we can do with more stock in July.