Ryan Lloyd

Email & SMS Marketing for 7-9 Fig Ecom Brands

[Ryan Lloyd @RyanALloyd]

2 hours FULL eCommerce email Marketing course

https://t.co/eL3WukKdIw

[Ryan Lloyd @RyanALloyd]

Controversial take - AI is slowly killing your brand

The playing field is now level, you no longer need a massive team of designers, creatives and strategists. Most brands are opting for the $50 p/m subscriptions flexing their AI systems and it fully handling their creatives

If all of your competitors are using the same software, same templates how on earth do you expect to dominate your market? and show to everyone you're worth investing in

I've even been seeing the amount of comments on Meta ads of the general public calling out on AI.

It may be saving you money and speeding things up in the short term however, the long term effect this will have on your brand isn't something to be posting about

[Ryan Lloyd @RyanALloyd]

@jameygannon This is tasteful

[Ryan Lloyd @RyanALloyd]

These ugc AI ads people keep posting on here look so shit

Probably does more damage to your brand than good

[Ryan Lloyd @RyanALloyd]

How much of your email revenue is actually real?

Most agencies and marketers flex 30% revenue from email but don't actually show where its coming from

To put it into perspective one of the top performing flows on a subscription brand we work with is their reviews - because they're on subscription their new month renewal get attributed to this flow!

Someone with no knowledge would look at their email revenue and thing it's amazing but in reality it's got nothing to do with your revenue

If you're interested to know what your true email performance is comment "Myria" and we'll send over a report!

[Ryan Lloyd @RyanALloyd]

@FynCas want

[Ryan Lloyd @RyanALloyd]

@lucamailz Brands that actually wanna win don’t care about what ai you’re running they wanna see actual quality work and results

The market is gunna get so much easier for talented marketers, designers and copywriters

[Ryan Lloyd @RyanALloyd]

@InsendoMicah Maxxxxing

[Ryan Lloyd @RyanALloyd]

How to actually get returning customers

DM me “audit” for a free audit of your email marketing

Comment to get access to our reporting software

#ecommerce #email #emailmarketingtips #emailmarketing

[Ryan Lloyd @RyanALloyd]

Checkout the Retention calculator! Comment "numbers" and i'll get it sent over to you

[Ryan Lloyd @RyanALloyd]

Working in ecommerce it's so important you know your actual true numbers

Especially for marketers and agencies who just brag about revenue, this isn't a direct sign that your brand is doing well or its even profitable

Tracking new customer acquisition, cost to acquire customers, retention or repeat purchases and churn - factors which actually make your business profitable and put you in a position to scale

For example every platform over attributes revenue, with attribution windows even if someone sees your ad or clicks and email and purchases a day later from somewhere else it will still get attributed

And when people talk about 40% email revenue this is such a big red flag

Which is why we developed https://t.co/CN0ASu2s71 - A user friendly platform which breaks down your data on Klaviyo in the truest form and gives you real data on your customers, so that you're not guessing when they're ready

Anyway shameless plug there I put together a Notion Board with a free calculator to help you work out your true numbers like

CAC payback
LTV
LTV to CAC ratio

And also a true verdict whether the pricing structure you are using is actually profitable - your numbers also chance as you scale and increase budgets!

Comment "Numbers" and get the full break down + calculator sent straight to your Dms

[Ryan Lloyd @RyanALloyd]

Just started working with a brand that spend £60k on branding, guidelines etc

and tbh i first thought what a waste of money

but

its been one of the most satisfying brands ive ever worked with

[Ryan Lloyd @RyanALloyd]

@conortrains Fatigue

[Ryan Lloyd @RyanALloyd]

crazy to think people have been in the agency space for years and still barely getting past 20k p/m

[Ryan Lloyd @RyanALloyd]

i bought a car today

had to find the salesman in the shop, had to chase him down and push for the car

yet he gets commission

fuck me i'd make a killing being a car salesman non of them had any drive or people skills what so ever

[Ryan Lloyd @RyanALloyd]

Marketers and Agencies bragging about revenue from email really need to have a word with themselves

I Co-founded https://t.co/CN0ASu2s71 with my a member of my agency to bring true numbers to Email Marketing

Nearly every number is inflated or can be manipulated

We've seen campaigns with 0% CTR (0 people clicked a link) still attributing sales. Try it yourself, send a text based email with no links and see how much revenue still gets attributed

They don't even physically need to click a link for it to track revenue, most email providers download the email content for quicker load times. This actually counts as an "Open" - pair this with a 5 day attribution window and revenue continues to get attributed

Email marketings main strength is with Retention, whether it's returning customers, keeping people on your subscription plan

and even lowering your CAC with a welcome offer and trust and objection handling.

So measuring overall revenue each month with a large majority is coming from Paid or Socials efforts is pretty much a number on a screen at this point

What we measure for is returning customer rate MOM, using data to find when the customer is next ready to purchase, seeing who's at risk for Churn with subscriptions and talking to them specifically. All of this can be done inside of https://t.co/CN0ASu2s71

Here's an example of a fashion brand we started working with in October. Immediately started to see an uptrend with returning customers and it continues to grow!

Don't be like everyone else looking for Revenue numbers when it comes to email - look for number which actually improve your business

DM me and I'll get all these numbers for your brand for Free!

[Ryan Lloyd @RyanALloyd]

Brokies love flexing their AI copywriters is some of the most basic bullshit ever

There is brands out there willing to pay top dollar for bespoke work non of this 200 client agency churn machines

Get 20 top paying clients and earn more than these agencies, operate a smaller team, no crazy ads funnel

Build relationships and win

Life is good

Stop being broke and pay actual copywriters

[Ryan Lloyd @RyanALloyd]

@realboyuanzhao people still sending top navigation bars

[Ryan Lloyd @RyanALloyd]

L30 day of sending more emails

[Ryan Lloyd @RyanALloyd]

@imanthonyrosan the best kinda email to get on any day