Ryan Blake

Manage Customer Acquisition @SunCountryAir Travel, tech, sports, crypto

[Sun Country Airlines @SunCountryAir]

Destination: Florida

Find fun and sun across nine vacation spots, nonstop from MSP.

#GetToGoing

[Kyle Potter @kpottermn]

Some creative new routes from @SunCountryAir, including:

-Two day trip flights between Minneapolis (MSP) and Green Bay (GRB) for Vikings-Packers games
-Flights from Williston (XWA) in North Dakota oil country down to Las Vegas (LAS) on Thursdays and Sundays.

[Ryan Blake @RyanBlakeMSP]

@MichelobULTRA Yes.

[Ryan Blake @RyanBlakeMSP]

Nice campaign here by @michelobULTRA
#ULTRAOrganicSeltzer #Sweepstakes

[Kristen Painter @KristenPainter]

For the first time in more than a decade, Minnesota has a publicly-traded airline. $SNCY

[Jess Peterson @jessthepeterson]

6/ Let's focus on the scheduled airline first. Sun Country is based in a super-consolidated market. Delta is the 800-pound gorilla, so Sun Country publicly signals its disinterest in direct competition and sticks to its leisure niche.

Source: https://t.co/rfFAiDnkHZ

[iFlyMSP @fly_msp]

Sun Country Files to Go Public

A thread ⬇️ https://t.co/F2mKguJGIL

[Ryan Blake @RyanBlakeMSP]

Feels like they could eat a sizable portion of Google's lunch pretty easily with this, considering nearly half of all searches happen on an Apple device.

[Financial Times @FinancialTimes]

Why is Apple building its own search engine? Here’s what you need to know 👇 https://t.co/S1udufNDd3

[Amazon News @amazonnews]

Our inaugural flight with new Amazon Air partner @SunCountryAir from Florida to Kentucky yesterday! 🛫

[Ryan Blake @RyanBlakeMSP]

@wesblog @herrmanndigital @Gil_RunDMG Yes, if they have Google Ads access have them send through a request to link the account to the channel. You'll get a notification in YouTube and you can approve the request.

[Ryan Blake @RyanBlakeMSP]

@tomfgoodwin Tend to disagree and would say if anything China is the most encouraging, if we're to believe the numbers. This is the best tool I've found for country segmentation (using the trend view): https://t.co/5RDb10dzIE

[Ryan Blake @RyanBlakeMSP]

@tomfgoodwin Daily new cases is a good metric, but have to look at it country by country or it’s misleading. The fact that it’s not exponential in China alone isn’t comforting because they are likely under reporting, and they are taking far more extreme measures than other countries

[Ryan Blake @RyanBlakeMSP]

@tomfgoodwin Putting it on a log scale but capping the scale at 10,000 seems irresponsible. On the flip side look at cumulative cases without looking at recovery #s makes it seem worse than it is

[Ryan Blake @RyanBlakeMSP]

Some argue China isn't fully reporting numbers - this is definitely a possibility. Also a factor is that it will always be under reported. So my projections are for "reported cases", not how many are truly infected (e.g Merkel's 70% number reported earlier). (3/3)

[Ryan Blake @RyanBlakeMSP]

Here's my #COVID19 Forecast of reported cases in the US at the end of May #FlattenTheCurve (1/3)

[Ryan Blake @RyanBlakeMSP]

The chart is on a log scale, so it's hard to fully visualize the difference between the 3 curves. But my "no action taken" model has 36.5% of our population infected, and my "extreme measures" model (similar to China's approach) has only 0.2% (2/3)

[Ryan Blake @RyanBlakeMSP]

✈️✈️✈️

[Minnesota Men's Basketball @GopherMBB]

On the road again.

[Ryan Blake @RyanBlakeMSP]

Not sure what to think of this new Twitter ad format. As an advertiser, I’m tempted to test them out. As a user, I don’t love the experience and feel they are starting to dominate my timeline

[Ryan Blake @RyanBlakeMSP]

The search auctions are getting too competitive they said

#disgustinglycheap #ppcchat

[Ryan Blake @RyanBlakeMSP]

@sirkaysadilla Yeah you won’t find this in school not even in college marketing courses. That really needs to change!

Market value of an 🍎 is ((5/29)*1)+((24/29)*.5) so $0.59 which is also her blended CPA. Her ROAS is 5/.59 so 8.47x. Maybe higher if you attribute the last 24 to her giveaway