Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him)

Growth & Marketing Leader // Ex- @Wellhub @HubSpot @Salesforce @G2dotcom @Microsoft // 26th Most Influential #CMO @forbes // LG(B)TQ // #mentalhealth

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

Here’s how @HBO promoted The Sopranos when it launched 20ish years ago. #masterclass 👏🏼👏🏼👏🏼

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

@DaveSchoools Luckily you look both good in a weighted best, and you’re strong enough to manage the added weight!

[Dave Schools @DaveSchoools]

September was our best month ever.

I want to share an update on our company's story.

If this is your first time reading about us, here’s a quick recap of the Singulate story.

Starting the company

Nico was just finishing up at 11x and John and I were still at Hopin (exited to RingCentral and Bending Spoons), when we decided to quit our jobs and start Singulate in spring 2024.

We had found an enormous problem, one we experienced ourselves, and a unique technology approach — and decided it was too good of an opportunity to pass up.

In June 2024, we raised our first round of funding. We hired a team and started building the product, speaking to hundreds of marketing leaders on calls and at events.

Over and over again, conversations validated what we had experienced - everyone was frustrated with messy data, difficult segmentation & personalization, and overall manual marketing ops.

We rounded into 2025 working closely with design partners, honing and sharpening the product to fit the market’s needs.

The GTM bet

In late spring, we sold our first commercial contract to a Fortune 500 company and converted 65% of our design partners into customers. We were lifting off, but we needed to grow faster.

In August, we made a bet. Our company had been heavily focused on product and engineering until that point. I was the only GTM person. What if we flipped our investment focus to accelerate GTM? Yes, we’d accelerate our burn, but if it worked, it’d take us to the next level of growth.

We put our money where our mouth (i.e., top of funnel) was and turned our full attention to growth, pulling out all the stops, and took the month of August to build out a top of funnel growth engine with people and scalable systems.

We launched an Instantly integration to use Singulate for outbound.

We hired a hybrid SDR who dogfooded our own tool to book demos.

We stood up Linkedin ads and automation.

We partnered with influencers.

We narrowed the definition of our ICP, and updated our website and sales deck.‍

Did it work?

As August ended, we were all systems go in September.

We ran 108 demos in September (even with one week off for Inbound).

We closed our best month of ARR in September, and October already has more than enough pipeline to double MoM.

We’re working with incredible companies like Goldcast, QuestionPro, Brandlive, Zoom, Onescreen, and more to power their lead re-engagement, event invites and follow ups, and outbound systems.

HubSpot and Instantly have been fantastic integration partners.

‍Also, we didn’t stop building on the product side!

We released Singulate Research - it’s like Clay's custom data enrichment BUT without the spreadsheets and tables.

Singulate Research uses web crawlers and LLMs to pull in any contact and company research while you’re writing, to segment and personalize with, generated at the time of send, so it’s fresh.

In other news, we’re SOC 2 Type II certified!

What we’ve got coming next is a giant step forward, making Singulate even more agentic and automated. But I’ll save that for the next update.

A personal reflection

If there’s one lesson I’ve learned being a startup founder this year, it’s that this job is like living with a weighted vest on at all times.

It’s heavy.

You feel it.

It never goes away.

You constantly wish you could move faster.

But whether you see it or not, it’s making your body stronger.

You learn and adapt to the extra weight, growing the muscle needed to support it.

You learn to think, move and work with it.

You learn to act more strategically, more stably, and more grounded.

Small things bother you less, and the big things become less big.

We’re entering a new chapter in Singulate’s journey.

I’m excited to share it with you.

Thanks for following along with us.‍

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

@jesszyan1521 @Scobleizer This is wild. What prompt did you use for this, @jesszyan1521 !?!

[Later @latermedia]

🚨Breaking down the potential TikTok ban: What creators & brands need to know 🌐
Time's flying since TikTok's wild ride in January: banned, then unbanned, and now facing another potential shutdown on April 5. Here's the breakdown for creators and brands who may be most impacted🧵

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

Ummm, @ShipSaver can you remove my photo from your website… plz and thx.

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

@fullcontextai the send a message experuience on your site is broken for me (latest chrome browser). not sure if that's the same experience others are getting, but if it is, might want to fix it. -rb

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

@sandorgyuris @attio love this; how did you do this?

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

I’m not sure how to weigh up whether my original results were more optimal versus my current ones.

I know from your episode on LP(a) that a small increase is probably not a concern, but mine seems extreme.

Curious what you think? Thanks so much.

Ryan

4/4

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

@Drlipid - I absolutely LOVED the Lipid Series you did with Simon for @theproof!

I made some big changes because of what I learnt.

But I now have a really tricky situation to manage and would love any thoughts you have.

1/4

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

Per your guide, I knew I wanted my APOEB to lower to a more optimal range to offset my high LP(a).

I was unable to get it down further with diet so I decided to go on a statin (Rosuvastatin 5mg).

After about 4 months, my APOEB lowered to 55 but my LP(a) shot up to 202.

3/4

[Mike Smith @MrMikeSmith]

@ryanbonnici Beautiful rebrand. Always thought gympass was reductive

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

🌟 Is #QuietQuitting stealing your top talent? HR Leaders, stay ahead of the curve! 💼

I'm excited to announce our newest employee productivity guide with BambooHR) with data-driven strategies to boost employee happiness & maximize productivity! 🚀 https://t.co/dScusvkJba

[Nasdaq Exchange @NasdaqExchange]

.@Gympass is now #Wellhub! 👟✨

Cesar Carvalho, CEO and Co-Founder of Gympass and Wellhub sits down with @NasdaqExchange to share more about the corporate wellness benefit company’s decision to rebrand, and what users can expect from the new platform.

Watch more: https://t.co/qTFzuEfiLr

[Publicitários Criativos @HashtagCriativo]

O Gympass, líder no segmento de bem-estar corporativo, anunciou hoje que passará a se chamar Wellhub. A nova marca é um reflexo da evolução da empresa para uma solução completa para o bem-estar dos colaboradores. @gympassbr

https://t.co/EXHDxLYzih

[Forbes Brasil @ForbesBR]

A startup brasileira #Gympass alcançou o status de unicórnio, com um valor de mercado superior a US$ 1 bilhão (R$ 5 bilhões). Agora, a empresa está passando por uma mudança significativa, adotando uma nova identidade sob o nome de #Wellhub.

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

@bwayintl @cliomiso @VanMoof Mine actually wasn’t in there when they opened back up. It had been broken for ages due to a faulty motor - and I wasn’t able to get it fixed when they closed the store. When they reopened and started taking bikes in for repairs I gave it to them. And now I can’t get it back.

[Ryan Bonnici ⚡️ CMO 🇦🇺🇲🇹🏳️‍🌈 (he/him) @ryanbonnici]

@vinmatano @gympass 🙏🏼

[Vin Matano 🐝 @vinmatano]

Keeping your fitness routine while traveling is hard.

Hotel gyms are awful.

@gympass makes it too easy.

Access to gyms anywhere.

💪