I still think communications is dramatically underpriced as a competitive moat. You can listen to ten CEOs talk and maybe 1 of them has really done the work in building a compelling, unique narrative.
People underestimate how much a startup = narrative.
@webflow I love you, but your delays and unhelpfulness in customer support have been unacceptable. Current SSL certificate generation issues appear to be a bug/issue within Webflow, forcing us to have a site redirect going on 48+ hours. How is this acceptable?
@realJustinJax Burn it all down. I was a Ballard apologist into this year. He’s had a decade of some solid picks, but never building a winning team. Gus 100% needs to go, especially after today. I was torn on Steichen, but I can’t say AR improved a ton this year and the buck stops with the HC.
@kyleplacy I’ll give them and Gus some props, considering how much they’re on the field. Just a waste of a season. Doesn’t feel like we’re building anything. No identity. Not 100% sure if AR is truly our future. Just some dudes trying hard.
1 or a combination of these:
1) They don’t have good product marketing and/or brand/copywriting skills
2) They’re scared to offend or take a risk
3) They’re trying to appeal to everyone
4) Marketing/messaging by committee
Anyone have theories to share about why most companies' marketing/messaging is so dull and undifferentiated?
Just read a few surveys showing that more than 50% of marketers think their own messaging is "boring" (esp. true in B2B). Yet it pervades? Why?
Do you quickly note the time and settings (e.g., car details, person’s clothing) when you’re out and about and something seems odd just in case something IS going down and you’ll need to be a witness and eventually tell your story on a Netflix true crime doc, or are you normal?