A new partner in New England: Boston-based New Balance has secured the naming rights to the Patriots’ new training facility, which now will be called the New Balance Athletics Center, and will serve as the team’s official athletic footwear and apparel provider.
Bills QB Josh Allen is signing with New Balance. Together, as outlined in a personal letter, Allen and New Balance are making a commitment to his hometown of Firebaugh, Calif., to ensure families have access to all community sports programs regardless of their ability to pay.
“I’m proud to share I’m joining the New Balance family, a brand that, like Firebaugh, is built on family, community and authenticity,” Allen said. “My parents, the greatest role models I can ask for, built their lives on those principles and raised my siblings and me the same way. So, when New Balance asked me to come on board, it felt like coming home.”
Last day for Pro Bowl voting, each tweet counts as two votes today! Retweet to win these signed game worn cleats.
Thank you and #RiseUp! @AtlantaFalcons#ProBowlVote x Chris Lindstrom
Welcome to Chapel Hill, Bill Belichick!
The eight-time Super Bowl Champion has officially been named our next @UNCFootball Head Coach.
#GoHeels x #ChapelBill