The South African Breweries

This is the official X account for The South African Breweries. ENJOY RESPONSIBLY. Not For Sale To Persons Under The Age Of 18. RoE:

[The South African Breweries @SABreweries]

Through these partnerships, we continue to support efforts that help reduce alcohol-related harm and aim to make South Africa's roads safer for everyone.

Forever Committed to Responsible Drinking.
(2/2)

[The South African Breweries @SABreweries]

Our commitment to responsible drinking is a journey shaped by partnership.

The Enforce pillar of SAB SHARP is built on a simple belief: stronger outcomes are achieved when government, law enforcement, academia and industry work together.
(1/2)

[The South African Breweries @SABreweries]

Together, these achievements reflect the bold thinking & commitment to excellence that continue to bring meaningful ideas to life.

We're #ForeverCommitted to marketing creativity and innovation.

#SABLoeries #Loeries2026
(3/3)

[The South African Breweries @SABreweries]

A remarkable Loeries week for our brands, teams and partners.

This year's Loeries celebrated the creativity, innovation and collaboration behind the work that continues to shape our brands and move our industry forward.

#SABLoeries #Loeries2026
(1/3)

[The South African Breweries @SABreweries]

Special congratulations to the Castle Milk Stout team on the Grand Prix, alongside the teams & agency partners whose work earned recognition across our portfolio.

#SABLoeries #Loeries2026
(2/3)

[The South African Breweries @SABreweries]

Bringing together expertise from across creativity, marketing and brand building, the discussion will explore how meaningful experiences are redefining consumer engagement. We're #ForeverCommitted to the ideas, innovation and expertise that continue to move our industry forward.

[The South African Breweries @SABreweries]

Introducing the SAB Masterclass panel for #Loeries2026.

In an era where experiences shape how consumers connect with brands, this group of industry leaders will unpack the Age of Experience and what it means for the future of marketing.
(1/2)

#SABLoeries #ForeverCommitted

[The South African Breweries @SABreweries]

The #Loeries2026 Shortlist is here. Creativity has been on tap, and we’re looking forward to a fresh pour during Loeries week.​
​
Let’s raise a glass to those who put in the hours, craft, and produce creativity of the highest order.​
#SABLoeries #ForeverCommitted

[The South African Breweries @SABreweries]

Through our long-standing partnership with @Loeries, we celebrate the creative thinking and innovation behind the ideas that move our industry forward.​
​
At SAB, we're #ForeverCommitted to the craft behind great ideas.​
​
#Loeries2026 #SABLoeries

(2/2)

[The South African Breweries @SABreweries]

Great ideas aren't rushed. They're perfectly brewed.​
​
Like a great beer, they begin with the right ingredients and are shaped through time, expertise and an unwavering commitment to craft.​
​
(1/1

[The South African Breweries @SABreweries]

Cheers to Beer and the local retailers who bring communities together.

Like a great brew, strong communities are built on the right ingredients. Here's to the retailers pouring passion into their neighbourhoods every day.

Tag a local retailer making a difference below 👇

[The South African Breweries @SABreweries]

🍻 Every great beer begins with great people. From the brewhouse to the packaging line, their skill, pride and dedication shape the quality in every bottle, can and case. Here's to the teams behind every brew and the moments of connection they help create.

[The South African Breweries @SABreweries]

@Rush108 🍻
#FutureWithMoreCheers

[The South African Breweries @SABreweries]

As South Africans celebrate FIFA World Cup moments and everyday occasions with family and friends, SAB is proud to create more reasons to connect through the power of beer and sport.

If you're celebrating with us, drop a 🍺 in the comments.

[The South African Breweries @SABreweries]

@SindileMlinda 🍻
#FutureWithMoreCheers

[The South African Breweries @SABreweries]

@Segomotsotesh 🍻
#FutureWithMoreCheers

[The South African Breweries @SABreweries]

@Letlapa_OnAir 🍻
#FutureWithMoreCheers

[The South African Breweries @SABreweries]

Beer has a unique way of bringing people together, from everyday catchups to life's biggest celebrations.
This International Beer Day, we're raising a glass to the connections, communities, and memories that make our industry so meaningful.
Share your cheers below

[The South African Breweries @SABreweries]

@Bopape985 🍻
#FutureWithMoreCheers

[The South African Breweries @SABreweries]

@kglenyora 🍻
#FutureWithMoreCheers

[The South African Breweries @SABreweries]

@Zozo03679075 🍻
#FutureWithMoreCheers