SANOX KGeN

[OWB Studio @owb_studio]

⚡️OWB Studio: from early Base builder to a top Base App game

How OWB Studio built MMORPG Clash of Coins on Base, reached 30,000 daily players, became #1 in the Base App gaming category, and landed in the top 50 of Coinbase’s Base Batches accelerator. Here’s the story behind it.

OWB Studio has been building on Base for roughly 2 years. Clash of Coins started there, grew there, and became a leading game in the Base ecosystem before Base App even existed.

When Base App opened up the ability to place apps inside it, the move was straightforward: the team’s latest product iteration was built to create a daily habit inside Base App itself, a loop that gives players a natural reason to come back every day.

Today, Clash of Coins sits at the top of the Base App gaming category, with 30,000 daily players across the web, with Base App as a key distribution surface. OWB Studio is also recognized as a top-50 team from Coinbase’s Base Batches accelerator.

🧠 What actually worked

Distribution that matched the platform

We treated Base like its own market. The work started with boring fundamentals: cohorts, funnels, and creative cycles. With Spindl, we ran structured tests across hooks, visuals, and landing flows, then kept what survived real traffic. The goal was learning what Base-native users actually click, open, and return for. That feedback loop fed straight back into product decisions.

Narrative discipline

We never tried to sell people on onchain gaming. We spoke in player language: competition, progress, power, and status. If it doesn’t sound like something a Base user would post themselves, it doesn’t ship. Consistency did more than cleverness. Over time, the tone became recognizable, and that recognition lowered friction across every channel (ads, posts, Discord, in-app messaging).

Product and retention loops

Retention came from cadence and restraint. Weekly content drops, a meta layer that deepens without breaking balance, and in-game token utility tied to gameplay outcomes. We design for return intervals: 24h, 72h, weekly. Every update is sized to create movement, give players a reason to re-open, and keep progression alive without feeling like chores. That’s how we got to ~200-day average lifetime before the heavy social glue (chat, guilds) is even fully in.

Community as the compounding layer

Community is an operating system. Early players stayed, then started shaping balance and economy direction. We run small-scope tests, watch behavior, collect feedback, and only then push changes wider. It’s closer to product iteration than “community management.” The result compounds: fewer blind updates, faster correction cycles, and players who feel like co-builders.

Built lean, now scaling

OWB Studio built this traction on $700k raised in a pre-seed round in mid-2024, and the team says the project has reached a sustainable operating model. With Base App distribution now in place and retention already proven, OWB is currently preparing for a seed round and is open to strategic partners and investors.

Where it goes next

The studio’s long-term arc is clear: game + community → ecosystem → infrastructure. The core focus is 24/7 LiveOps powered by GameAI, the foundation for adaptive systems designed to improve retention and monetization for consumer apps.

[Clash of Coins @clashofcoins]

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