Sleeping Bear Food Company

Honey Bear Bites - Delicious healthy snack
Hibernating Honey - Infused with healthy ingredients for relaxation and sleep

[Sleeping Bear Food Company @SBFoodCompany]

@elonmusk @bot My truck coordinates with it perfectly -> Cybertruck -> Grok Bot -> Shopify = business cheat code. Generated my invoices and planned my delivery route.

https://t.co/uThhNNO7fR

[Sleeping Bear Food Company @SBFoodCompany]

Grok in my truck collabs with Grok Bot to set my delivery route for my food company this morning. @elonmusk

[Sleeping Bear Food Company @SBFoodCompany]

Grok in my truck collabs with Grok Bot to set my delivery route for my food company this morning. @elonmusk

[Sleeping Bear Food Company @SBFoodCompany]

The simplest thing I can say about product market fit.

[Sleeping Bear Food Company @SBFoodCompany]

I think doing your best is as close as you can get to finding purpose in life.

[Sleeping Bear Food Company @SBFoodCompany]

I have this surreal feeling I can’t shake pursuing this business. It’s so different than anything I’ve felt before when trying to make something “work.” It’s probably just the fact that this product has a ton of “product market fit.” But I’ve never felt that before. Hell, I’ve never even seen it “like this” at someone else’s company I’ve worked for. But when you have a good racehorse like this product, the feeling while executing is indescribably different. It’s still hard as balls. Harder than hard. Hardest thing you can ever choose to do with your life. Every day, you do have to force *particular* things, I don’t mean to imply otherwise. But when you have PMF, it sure is obvious. And it does have a magical quality to it. @paulg

[Sleeping Bear Food Company @SBFoodCompany]

@yunta_tsai Never would have broken the 4 minute mile doing it that way.

[Sleeping Bear Food Company @SBFoodCompany]

Wasn’t sure how this was going to go.

[Sleeping Bear Food Company @SBFoodCompany]

@paulg Common sense. Beyond obvious to anyone that has kids, or grew up with siblings. It’s the same house, 99.9% same environment. Yet wildly different people sometimes. Or take yourself and Usain Bolt. Ya think with enough nurturing you two could swap abilities?

[Sleeping Bear Food Company @SBFoodCompany]

@CoachMateos @Mattkj06 is the man.

[Sleeping Bear Food Company @SBFoodCompany]

@paulg @unironictechbro Unfortunately, even great writings need footnotes. Otherwise people would object constantly about things you’ve already considered, but explanation of them would make the writing suck. Striking the balance is the hard part.

[Sleeping Bear Food Company @SBFoodCompany]

@paulg @pmarca Marc is smart as hell. Love him. But stepped in it here. This is obvious.

[Sleeping Bear Food Company @SBFoodCompany]

@wholemars Full KITT experience. And let me sleep or look at my phone 100%. And don’t slam potholes.

[Sleeping Bear Food Company @SBFoodCompany]

@yunta_tsai Damn that’s a good point.

[Sleeping Bear Food Company @SBFoodCompany]

@Austen 100%. If you can’t make the pushups a screaming better deal you’re out of shape and need the motivation anyway.

[Sleeping Bear Food Company @SBFoodCompany]

Launch fast and dumb. Product turned out to be a killer.

[Marc Andreessen 🇺🇸 @pmarca]

Key retardmaxxing method, 10/10 no notes.

[Sleeping Bear Food Company @SBFoodCompany]

It doesn’t have to be perfect to start. Step 1 is figure out if you have something people want. Start simple and dumb. No sense spending more time and energy at first. If it has some promise, ask harder questions and keep trying to answer them with more stress tests. Each step you go you take on more risk and expense. Each step the product has to prove its worth. Will people give you money for it? Will people buy it when you’re not there to sell it? At what price? Job #1 is finding out what degree of product market fit you have. And if you don’t like the answer, is your price the problem or is your product just not good enough? Can it be fixed? The market will tell you what you need to hear, maybe not what you want to hear. I’ve never made something people liked this much before. But I didn’t get it perfect right out of the gate. This isn’t my first company, Honey Bear Bites wasn’t my first product with this company, and the product has changed a lot since I launched it. I iterated over many months and talked to thousands of customers 1:1 in my first grocery stores. You don’t need a big retailer to find out whether you’ve made something people love. In fact, getting into a big retailer will not magically solve your problems. If you’re having issues now, you’re just going to fail in there. You only need a few small stores. And if you can’t make the repeat sales work at those, through sampling and fighting for good location, you’ve got nothing. Hard as it is to accept, people probably just don’t love your product like you do. Now, if you CAN make it work at a handful of stores, that doesn’t mean you’ve got “it”, either…it’s just a good sign and means now you’ve got to decide if you want to push a little further and force the product to prove itself more. If this sounds like a slow process, it’s not. This can be done very fast if you learn fast and move fast. Once you’ve firmly established product market fit, the game changes to one of execution. Most first time founders do the opposite of all this. Instead of launching fast and dumb and making lots of little mistakes quickly, they endlessly plan in their mind making assumptions, instead of learning in market.

[Sleeping Bear Food Company @SBFoodCompany]

@WayneVaughan Nope. And it won’t make sense for Chicago to try and maintain their fleet of buses and bus routes which they can’t do without flying over budget anyway. This is going to be cheaper and better.

[Sleeping Bear Food Company @SBFoodCompany]

@paulg @nikitabier Now that’s accurate, Paul. Full of followers with “change agent” written in their bio.

[Sleeping Bear Food Company @SBFoodCompany]

@paulg @elonmusk Of course. Imagine overnight trips. Sleep and wake up at your destination. Time-saving cheat code.

[Sleeping Bear Food Company @SBFoodCompany]

This isn’t good content @nikitabier @elonmusk ? How’s a small American business with no followers on this platform expected to get views? Is Grok evaluating posts yet?

[Sleeping Bear Food Company @SBFoodCompany]

It’s official. Sleeping Bear Food Company has a new global HQ (🤣) in Niles, Illinois. Just under 4,000sqft. I’ve got a machine coming from Shanghai soon as well. 7 months ago I was doing like $1,000 /month in revenue. This month we’ll invoice over $35k. And that’s not a fluke, that monthly revenue will continue and keep growing, from repeatable business I just keep adding. The products can now be found in 46 retail locations, most recently @sendiks in Wisconsin. Every account was closed one at a time and nurtured through extreme attention to detail and relentless work ethic. I haven’t made a single dollar yet, and I’ve put in many 10s of thousands (less than $100k), but the math is going to start mathing very soon. Stay tuned, it’s been a back-breaking 7 days every week wild ride the last 7 months and I’m not stopping.