Saurabh Prajapat

[Nithin Kamath @Nithin0dha]

Question for founders & marketing folks: Can brands still rely on the same tactics and strategies that worked in the past, or do changing times demand new strategies?

Here's the context: Our AUM share is growing (people with more money trust us), but our demat share is shrinking (fewer new accounts).
The people with money are sticking with us, but many others aren't opening accounts with us 😬. Most likely, the newer and younger, and people from tier 2 and 3 towns, are probably investing elsewhere.

The challenge is that once people pick a platform, they rarely switch. And we have constraints that our competitors don't:
We won't advertise.
We won't offer account-opening incentives.
Broking is cyclical by nature

So, how do you grow when you can't play the traditional acquisition game? The obvious answer may be "content," and we have significantly improved on it, but it's hard to measure the impact.

If you were in our shoes, what would you do?

[Saurabh Prajapat @SBPrajapat]

@BlueDart_

Missed delivering Shipment AWB#34765829630. Click https://t.co/QJCpGadOoN to reschedule at your convenience. -BlueDart

Receiving the above message since 19th of June but still documents not delivered

Kindly help

[Saurabh Prajapat @SBPrajapat]

@BlueDartCares

Missed delivering Shipment AWB#34765829630. Click https://t.co/QJCpGadOoN to reschedule at your convenience. -BlueDart

Receiving the above message everyday since 19th of June
Kindly help

[Narendra Modi @narendramodi]

Pleased to meet UK Foreign Secretary Mr. David Lammy. Appreciate his substantive contribution to the remarkable progress in our Comprehensive Strategic Partnership, further strengthened by the recently concluded FTA. Value UK’s support for India’s fight against cross-border terrorism.

@DavidLammy

[SLA Finserv @SlaFinserv]

Here’s what the amazing women from our 'Money Talk Over Coffee' session had to say.

Taking their first steps toward empowerment, their journeys are truly inspiring!

[SLA Finserv @SlaFinserv]

Calling all women who are ready to take charge of their money!
After a sold-out first edition, 'Money Talks Over Coffee' returns AGAIN, an intimate women-only event dedicated to financial empowerment. Book your seat now.

REGISTRATION LINK:- https://t.co/dBjSXoPZhx

[Narendra Modi @narendramodi]

Chaired a meeting on ways to further strengthen the fisheries sector. We attach great importance to this area and have worked extensively to improve infrastructure relating to the sector and also ensure greater access to credit as well as markets for our fishermen. Today’s meeting included brainstorming on how to improve exports and increase the focus on deep sea fishing.

[SLA Finserv @SlaFinserv]

25 amazing women took their first step toward financial independence by joining our interactive session, ‘Money Talks Over Coffee,’ organized by the Wo-money-ia team at Veda Coffee House.

[Nithin Kamath @Nithin0dha]

I was asked recently on Tradinqna

Hi Nithin sir, I have one specific question for you:

What would have you done differently if you had to start Zerodha in 2025 all over again with decades of experience considering the competitions.

Me: We would not have started Zerodha 😀 The market is so crowded, and being another one doing the same thing wouldn’t work. Also our product has evolved over the last 10 years, I don’t think it would make sense to attempt to beat the best today on day 1 of the business.

I would have probably built a brokerage with some other moat probably. Charge higher and offer a better research maybe. Of course the customers would have been much lesser, but you could still earn significantly.

[SLA Finserv @SlaFinserv]

Your salary pays the bills,
Your savings build the base,
And your investing creates the true wealth.

...
We are AMFI registered Mutual Fund Distributors

#slafinserv #womoneyia #investing #financialliteracy #investingtip #womeninfinance

[Nithin Kamath @Nithin0dha]

For investors who started investing after the pandemic, this is the first real market correction. Markets are cyclical, and given the way our markets went up from late 2020, this fall was inevitable. I don't know how good the data is, but it seems like the number of investors stopping their SIPs has gone up. This is the wrong thing to do. What an SIP helps you do is to average your investments across different market cycles.

You averaged on your way up from 2021; now, you get to average on the way down. In 2020, large, mid, and small caps fell by 25-40% but then rose by 200-400%. If you had panicked, you would have missed the rebound. As long as you invest regularly in the right funds, diversify, and stay disciplined, your chances of long-term success are high.

The other mistake to avoid is leverage. There's no shortage of businesses triggering you to borrow money to invest etc., but that's a bad idea. I've no idea where the markets go from here, and neither does anyone. What I do know is panicking now is the wrong thing to do, and you can get pushed to panic if you have borrowed.

You are better off just investing every month and doing something useful in life than getting carried away by the doom and gloom. If you are new to the markets and are feeling nervous, watching this @Zero1ByZerodha video.

[Narendra Modi @narendramodi]

It was truly a memorable morning at Kartavya Path. Here are more glimpses…

[Saurabh Prajapat @SBPrajapat]

@EquityFraise 0%

[Narendra Modi @narendramodi]

يشرفني أن أحظى بوسام مبارك الكبير من صاحب السمو أمير دولة الكويت الشيخ مشعل الأحمد الجابر الصباح. وأهدي هذا التكريم إلى شعب الهند وإلى الصداقة القوية بين الهند والكويت.

[Narendra Modi @narendramodi]

राष्ट्रीय शिक्षा नीति के अनुरूप स्कूली शिक्षा समाज के हर वर्ग तक पहुंचाने के लिए हम प्रतिबद्ध हैं। इसी कड़ी में हमारी सरकार ने देशभर में 28 नए नवोदय विद्यालयों को मंजूरी दी है। इससे आवासीय और गुणवत्तापूर्ण स्कूली शिक्षा का बड़े दायरे में विस्तार होगा।
https://t.co/C7tTM0FBEB

[Nithin Kamath @Nithin0dha]

I was surprised to learn from @iamadityaghosh, the former head of IndiGo, that the percentage of women working at IndiGo went from 18% to 43% under his leadership. They also have the highest percentage of women pilots and airport managers worldwide. For pilots, it is 18% for IndiGo, while the global average is just 4%!

This is a problem that even we face in our business, especially in tech, product, and leadership roles. This is a systemic problem that isn’t just ours, though.

So when Aabha and Aditya approached us with the intent to address this exact problem through what they’re doing with @ladieswholead_, we couldn’t say no to partnering and investing in them. 😊

Check out the next Tweet for more details.

[Nithin Kamath @Nithin0dha]

I recently returned from visiting several countries in Europe. Everything feels like a cut, copy, and paste with very small differences.

In contrast, India is more like a continent than a country. The diversity in terms of languages, food, culture, etc., between the 28 states and within each state is nuts.

Every time I think of this, I am amazed at how the country actually came together.

I had shared this earlier 👇

[SLA Finserv @SlaFinserv]

Feeling overwhelmed by the endless advice on personal finance? Managing money doesn’t have to be stressful. In my latest video, I share five simple steps that can help you take control of your finances and set yourself and your family up for a more secure future.

[SLA Finserv @SlaFinserv]

Is it really that easy to reach 1 crore, or it's just a dream?
Let's find out... Get ready on 24th November, the secrets will be revealed!
Mark your calendar and stay tuned for more updates.
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We are AMFI registered Mutual Fund Distributors.
#routetoonecrore #crore

[Ashish Modani @ashish_modani]

Not sure whether to prioritize insurance or build an emergency fund for future?
This video helps you clear your confusion! Watch Now ⬇️
https://t.co/01xfdFX46L
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We are AMFI registered Mutual Fund Distributors.