Steve Bichimer

marketing @layerzero_core | fmr @messaricrypto

[Steve Bichimer @SBichimer]

This is a really powerful vision, especially if they can layer in marketing-driven intent signals.

Collapses a lot of point-solution complexity, and brings marketing and sales closer together

[Sam Blond @samdblond]

We're launching Monaco today.

Monaco automates customer acquisition and revenue growth for startups.

The platform disrupting sales with AI has finally arrived.

[Steve Bichimer @SBichimer]

That highly-nuanced understanding of a customer's thought process is a new layer of customer segmentation - that historically has lead to higher conversion rates throughout the funnel

OpenAI will need to manage the trust issue for sure. But for now, the pricing logic holds up.

[Steve Bichimer @SBichimer]

This is NFL TV ad territory. May seem high, but IMO it's justified (for now, and for certain products)

-- customer intent stage + profiling
-- channel comps
-- high-LTV brands
-- likely drops over time

🧵

[Polymarket @Polymarket]

JUST IN: OpenAI is reportedly charging advertisers $60 for every 1k impressions for ChatGPT ads.

[Steve Bichimer @SBichimer]

But IMO the really interesting piece here is that because of the conversation-style interaction with ChatGPT, they are able to profile users with more specificity than other platforms can

Google knows what you're interested in, but ChatGPT knows **why** you're interested

[Steve Bichimer @SBichimer]

Excellent piece of content marketing here

[Delphi Digital @Delphi_Digital]

What happens when holders sell?

Every token team asks this question. Few actually model it.

Introducing Sell Pressure, a free simulator for token unlock dynamics.

🧵

[Steve Bichimer @SBichimer]

@statsowar If garbage time were down-weighted less substantially, would Indiana and Ohio State have flipped?

[Steve Bichimer @SBichimer]

I referenced this research in a marketing interview a few months ago and the hiring manager looked at me like I had 3 heads

[Chris Davis @capradavis]

Kaito never worked anyways.

Protocols paid $150,000 to inorganically boost mindshare via AI slop, none of which translated into improved fundamentals.

InfoFi has been a net negative to CT, companies, and tokenholders, and I'm happy to see it go.

[Steve Bichimer @SBichimer]

https://t.co/pA4m1uXUCe

[Steve Bichimer @SBichimer]

Love this research from @addressableid

[Asaf Nadler @AsafNadler]

https://t.co/oTaDcLTfRy

[Steve Bichimer @SBichimer]

Appreciate the theory here of prioritizing customers over investors

At a certain stage of project maturity, positive customer behavior will naturally bring positive investor behavior. Focus on the one that matters long-term

[amir 🇺🇸🏴󠁧󠁢󠁥󠁮󠁧󠁿 @amirhaleem]

an update on HNT buybacks: the market doesn’t seem to care about projects buying their tokens back off the market, so we are going to stop wasting our money under the current conditions

Helium + Mobile generated $3.4M in October alone and I’d rather we use that money to grow the business than pour it into a hole. we’re fully focused on growing @helium_mobile subscribers, the @helium network installed base, and growing carrier offload usage and will be directing all our $ in to those endeavors until morale improves

data credits will continue to be burned for all carrier offload as always. thank you for your attention to this matter!

[Steve Bichimer @SBichimer]

.@ItsFloe focusing on long-term thinking is refreshing

Certainly not a perfect framework - no singular metric is - but this is important progress

[Messari @MessariCrypto]

How do we determine which projects are likely to drive lasting, fundamental progress over the long-term?

Introducing Messari’s Disruption Factor.

A proof of concept framework to measure how deeply a crypto project has embedded itself into the broader world and into mainstream user behavior. 🧵👇

[Jeremy @ItsFloe]

In this year's Messari 2026 thesis, I proposed a new framework for evaluating L2s (and later other sectors of the space!)

Give it a read 👇

All feedback is welcome, as we plan to iterate on this initial stage :)

[Steve Bichimer @SBichimer]

Don’t miss the section in here on the Disruption Factor - a new proof of concept framework by @ItsFloe to evaluate the staying power of L2s

[Messari @MessariCrypto]

We are so back!

The Messari Theses for 2026 is live and available for free.

Jump into the full report now ⬇️

[Steve Bichimer @SBichimer]

Listen to Dylan

[frank🎈 @fmong]

listen to dylan

[Steve Bichimer @SBichimer]

I feel seen

[toly 🇺🇸 @toly]

If you are in crypto, you should be nerd sniped by DePIN.

[mattytay @mattytay]

On my first day as a Marketing Intern at Google, the CMO asked me "What is good marketing?"

I responded confidently, "It's all about creative branding, advertising, and effective PR. Essentially Mad Men."

She laughed, "No. Now query these product data tables and tell the engineers which new feature to test next so that the product itself creates a perpetual loop that brings in more users. And if you can't figure that out, construct a top or mid funnel program around the product that creates a perpetual loop of user growth."

Public comms, viral content, branding, advertising, etc. are all important components of "Marketing". However, they are indirect. The end purpose of Marketing is to grow a product's usage and revenue generation. There are direct ways to do that, but I don't see much of that in crypto.

Something to consider when you see discussions about crypto marketers and good/bad marketing.

[Steve Bichimer @SBichimer]

Big unlock

[Circle @circle]

Circle 🤝 @openmind_agi

We’re excited to collaborate with OpenMind to develop foundational standards for machine-to-machine payments.

Together, we plan to bring USDC-powered micropayment protocols to life and shape the infrastructure for autonomous, real-world AI transactions.

Read our agentic payments proposal on the x402 GitHub: https://t.co/mg9YNwhQoW