Latest epsiode of the Overthinker's Guide to Modern Marketing is live! Is Marketing Just Guessing? Or Why It Feels Like It Even When You Have Data https://t.co/BWERtOQnMO #podcast#marketing#branding#BusinessSuccess
Marketers often think customers buy logically, but people pick the £8 wine just because it’s next to a £15 one. Behavioural science shows: choices aren’t always rational - https://t.co/n8CpGbYHsV #Marketing#BookReview#MarketingPsychology
The Overthinker’s Guide to Modern Marketing is a Scottish marketing podcast exploring branding, SEO, AI, creativity, digital strategy & business growth for modern brands across Scotland and the UK. https://t.co/HjNHr5y5PU #Marketing#ScottishBusiness#Podcast
What Is Branding? 3 Minute Crash Course. A brand is not a logo. A brand is not a product. A brand is not a slogan or a promise. A brand is not the sum of impressions you push to an audience. A brand is a result. It’s the gut feeling people have about a product, a service, or a company. It lives in their heads and in their hearts—not in your design files or marketing decks. In the end, a brand is simple: Your brand is your reputation.
Listen to latest episode of The Overthinker’s Guide to Moden Marketing- 03: Collaborating with Brand Ambassadors & Influencers https://t.co/lj0ssX2sMy #podcast#MarketingTips#scotland