SEDSO DESIGN

Creative strategy & design for visionary hospitality brands by @tfol_sedso & @jasonganski

[Thomas Foley @tfol_sedso]

Everything Old is New Again!

Got something fresh in the queue for Silk City in Philly, a rework of a thing we first designed more than a decade ago.

We’ve hit the point in our journey where we’re starting to redesign our own work.

[Thomas Foley @tfol_sedso]

Finally got my hands on some of the new Hex Jerky packaging we’ve been working on for a while at SEDSO!

The design is cool and all, but the beef jerky is next level. 100% grass-fed beef and super clean ingredients only.

Shipping throughout the US.

Jerky subscriptions coming soon…

[Thomas Foley @tfol_sedso]

Received some test samples this week for the wine labels we’ve been working on for Blind Fox Vineyard.

Combined printed elements with a ‘blind’ emboss and deboss on textured eggshell label paper.

It’s starting to feel real!

[Thomas Foley @tfol_sedso]

Looks like we're going this direction for the Blind Fox Vineyard landing page.

Got great feedback from them and we'll be moving this design over to development next week.

Designed @SEDSODESIGN

[SEDSO DESIGN @SEDSODESIGN]

Up and at 'em...

[Thomas Foley @tfol_sedso]

Some more pieces of the signage are coming back and getting ready for install at Sunrise Tequila Bar.

Another look at the simple way we share design intent with a signage fabricator.

We were hoping to use sidelit letters with actual metal for the faces of each letter, but timeline and budget limitations called for an audible. Sometimes we have to compromise.

This was hand-painted with gold paint and horizontal brush strokes to mimic the brushed gold metal look.

Designed @SEDSODESIGN

[SEDSO DESIGN @SEDSODESIGN]

One of the few times we’ll make the logo bigger…

[Thomas Foley @tfol_sedso]

When the logo becomes a large scale mural!

We're working on some signage at @SEDSODESIGN as part of our latest brand work for Sunrise Tequila Bar & Rooftop Lounge in Margate City, NJ. (More on that soon)

Turning the new sunrise graphic mark into a large scale mural cut from gold brushed metal, pin-mounted in a big green space on the exterior of the building — roughly 17 x 10 ft!

Here's a glimpse into the basic process of how we pass design intent along to a signage vendor to talk through the fabrication strategy.

One of the few times we'll...

MAKE THE LOGO BIGGER!

[Thomas Foley @tfol_sedso]

The digital menu displays for Sonny's will be installed in front of the hood above the cheesesteaks & burgers being cooked

It's a big stainless steel kitchen hood that we'd like to 'neutralize' w/ some sort of constructed background

Considering basic painted woodwork backers...

[Thomas Foley @tfol_sedso]

Illustrations are used at various touch-points in Black Cactus' brand & fall within a line-drawing style using vector graphics created as outlines w/ varied line weights & no shading.

Here's a sampling from the library of artwork that was created at SEDSO #wearentillustrators

[Thomas Foley @tfol_sedso]

Some secondary and tertiary logos from the Black Cactus brand identity we've been cooking up at SEDSO...

[Thomas Foley @tfol_sedso]

Too coincidental not to share!

Within just a few minutes of posting about current work we’re doing with Sonny’s, an old project that we did for them a few years ago drove right past me.

[Thomas Foley @tfol_sedso]

Working out some type lock-ups for sidebars on the digital menu boards we're designing for Sonny's in Philly.

Next step will be adding some motion to the typography overlayed with video clips of staticky vintage TV grain to bring things to life.

[Thomas Foley @tfol_sedso]

CREATIVE STRATEGY

Define the brand

Establish the objectives of the brand

Determine the target audience

Analyze the challenges the brand faces

Separate from industry competitors

Develop outlets to connect with the customer

[Thomas Foley @tfol_sedso]

Filling in the blanks a bit to test out this email template system for a taqueria & dive bar.

Still figuring out the 'vibes', but we're leaving space for them...

[SEDSO DESIGN @SEDSODESIGN]

A sampling of the illustration work we have been messing with for Black Cactus, a coastal Mexican-inspired restaurant down the shore in Avalon, NJ.

[SEDSO DESIGN @SEDSODESIGN]

Plenty Café • Globally Inspired

Visual Identity work for a Philly-based café & cocktail bar that had multiple locations throughout the city.

[SEDSO DESIGN @SEDSODESIGN]

The Captain's Wall was an installation concept for Bait & Switch, a seafood bar in Philly.

They wanted to do something fun on an open wall so we found a bunch of old frames and filled them with the most historic, well-know captains.

Who's your favorite captain on the wall?

[SEDSO DESIGN @SEDSODESIGN]

Drunken Monkeys started as a wallpaper, now they’re drink coasters too.

[SEDSO DESIGN @SEDSODESIGN]

New menus for The Franklin up in Rhode Island in the works…

[Thomas Foley @tfol_sedso]

Having some fun with the patterns and artwork of the wallpaper being used within the interior space for this menu system.

A quick overview of the restaurant's menu booklets we're currently working on for The Franklin in Rhode Island — Dinner, Drinks, and Brunch.

[SEDSO DESIGN @SEDSODESIGN]

Look, jerky, I don't need to talk to you!

You don't need to talk to me?

(angrily) Get Brett Weir I said!

Hold on.

[Thomas Foley @tfol_sedso]

That's a little bit better! I don't often use PS mock-ups, but have been trying to change that up. Shared this quick test with the client and they thought I had sample prototypes printed!

Guess that did the trick...

[SEDSO DESIGN @SEDSODESIGN]

@nickolaspeter @tfol_sedso Good point, let’s see what they think.