SEM in the DMV

DC, MD & VA search engine marketing (SEM) Meetup. Live updates from presentations at our networking events. Tweets by @MarkAlves. Join the discussion: #SEMdmv.

[SEM in the DMV @SEMdmv]

Tonight is the #SEMdmv meetup! Join us downtown at 6pm for presentations and tips on:
📷 Instagram
🔎 Google AdWords Grants
👍 Facebook Ads

🔜 https://t.co/0n4UvdeD1e

[SEM in the DMV @SEMdmv]

👀

[Mark Alves @markalves]

Great to meet up with @DCGB to talk Data Studio, local SEO and something new for #SEMdmv — stay tuned!

[SEM in the DMV @SEMdmv]

We’ve always taken the broadest view of what comprises SEM, including SEO, PPC, social, paid social and the supporting cast of analytics and usability. If we were starting today, maybe we would be called DMVdigital. #SEMdmv

[No Blue Creative moved and is now @JenntheMarketer @NoblueCreative]

Having a great time at @SEMdmv #semdmv

[SEM in the DMV @SEMdmv]

Thank you to our host @NoblueCreative and speakers Mark Ghaida, @holyjukez and @EmilyLPatterson for great presentations! #SEMdmv

[SEM in the DMV @SEMdmv]

Thank you @MakeOffices for hosting #SEMdmv tonight!

[SEM in the DMV @SEMdmv]

Take your email list, upload to Facebook and create a “custom audience” that you can advertise to. You know they are interested because they are on your list.

And then you can create a lookalike audience from that. —Mark Ghaida #SEMdmv

[SEM in the DMV @SEMdmv]

You can target those who, say, watch at least half of a video as a way to qualify those who are really interested. —Mark Ghaida #SEMdmv

[SEM in the DMV @SEMdmv]

Facebook is removing some direct targeting options over privacy concerns, but lots of indirect ways still exist. You can’t target homeowners directly, but those interested in homeowner come close. #SEMdmv

[SEM in the DMV @SEMdmv]

Audience is discussing sweepstakes rules. May want to find legal boilerplate and run it by a lawyer. Some will give you the first hour free if you establish a relationship. #SEMdmv

[SEM in the DMV @SEMdmv]

I call it YouTube University because I’ve learned more about digital marketing from YouTube than school or any other source. —Mark Ghaida #SEMdmv

[SEM in the DMV @SEMdmv]

Need a free intro to running social media ads? Try https://t.co/WLqbQ7sSjT says Mark Ghaida #SEMdmv

[SEM in the DMV @SEMdmv]

You need to provide VALUE first on social media to get noticed.

1️⃣ Value
2️⃣ Retarget
3️⃣ Sale

Maybe it’s a prize giveaway where you get email addresses where you can follow up with discounts.

Mark Ghaida #SEMdmv

[SEM in the DMV @SEMdmv]

Next is a Eric Koch, founder of The Creative Marketing Zone podcast, introducing Mark Ghaida, co-founder of Unfazd Media.

>> How is social advertising difference than Google ads, how to do it, and a strategy to help. #SEMdmv

[SEM in the DMV @SEMdmv]

It’s audience participation time! Which ad would you click on?

(No consensus from the audience)

#SEMdmv

[SEM in the DMV @SEMdmv]

Google Grants Tip 4: Use sitelinks and extensions smartly. They show the breadth of your capabilities, which can promote trust.

— @EmilyLPatterson #SEMdmv

[SEM in the DMV @SEMdmv]

Google Grant Tip 3: Get your buds above $2.

You’ll need goals set up in AdWords, such as measuring the thank-you page on an ema acquisition funnel.

— @EmilyLPatterson #SEMdmv

[SEM in the DMV @SEMdmv]

Google Grants Tip 2: Get your click rate up.

Use the right calls to action.

Use negative keywords.

Bid on your branded keywords if you need to.

— @EmilyLPatterson #SEMdmv

[SEM in the DMV @SEMdmv]

Google Grant Tip 1: Don’t just drive traffic.

@EmilyLPatterson is pulling up Google Analytics to show how to find your organic traffic as a way to be more intentional with your ads. #SEMdmv

[SEM in the DMV @SEMdmv]

Some of the best uses I’ve seen of AdWords Grants involve email acquisition. — @EmilyLPatterson #SEMdmv

[SEM in the DMV @SEMdmv]

Google AdWords have new rules for 2018 — @EmilyLPatterson #SEMdmv