With #AIOverviews, users no longer need to #visit a #website to find their #query.
The summary is right there, above the search results – and often, it’s good enough.
That single shift already #reduces the chance of a #click, even when your #content is technically #ranking.
The old user journey used to be fairly straightforward:
Query -> SERP -> Click -> Website -> Conversion
Now, it looks more like this:
Query→AI reasoning→AI answer→Query→AI reasoning→AI answer→Decision made→(Maybe) Brand search→(Maybe) Website visit→(Maybe) Conversion
The old user journey used to be fairly straightforward:
Query -> SERP -> Click -> Website -> Conversion
Now, it looks more like this:
Query→AI reasoning→AI answer→Query→AI reasoning→AI answer→Decision made→(Maybe) Brand search→(Maybe) Website visit→(Maybe) Conversion
Things have always been hard when it comes to SEO attribution.
However, over the last year or so, it has reached a whole new level of uncertainty, largely due to the way people are now utilizing search engines and AI tools.
Things have always been hard when it comes to SEO attribution.
However, over the last year or so, it has reached a whole new level of uncertainty, largely due to the way people are now utilizing search engines and AI tools.
'The Great Decoupling'
Since #Google began rolling out #AIOverviews, clicks have started to drop. At the same time, impressions remain the same or increase.
#Clicks and #Impressions used to be somewhat in line; now you get tons of impressions, but no one is clicking anymore.
'The Great Decoupling'
Since #Google began rolling out #AIOverviews, clicks have started to drop. At the same time, impressions remain the same or increase.
#Clicks and #Impressions used to be somewhat in line; now you get tons of impressions, but no one is clicking anymore.
Let’s bust the myth once and for all. #Google doesn’t penalize AI content just because it’s AI-based. It penalizes content that’s thin, manipulative, or lacking in value, whether human- or AI-made.
@googlesearchc
Automated or AI-generated content may now earn a Lowest rating!
#GoogleUpdated: Content created using automated or #GenerativeAI tools is subject to scrutiny and may be rated as the #LowestQuality by Google's quality raters.
Read the full article here:👇
https://t.co/JHTQriq5RA
Automated or AI-generated content may now earn a Lowest rating!
#GoogleUpdated: Content created using automated or #GenerativeAI tools is subject to scrutiny and may be rated as the #LowestQuality by Google's quality raters.
Read the full article here:👇
https://t.co/JHTQriq5RA
In 2025 #LinkBuilding will require a strategic approach that prioritizes high-quality, #RelevantBacklinks, leverages AI technologies, and embraces diversified strategies to enhance #OnlineVisibility and search engine performance.
If you find that you have multiple similar pages, even if Google doesn’t consider them duplicates, try to combine them. It makes information easier to find for your users and will reduce clutter on your site. @g33konaut@sejournal@MattGSouthern
📱 Did You Know?
Over 60% of web traffic comes from smartphones!
If your website isn’t mobile-friendly, you could be losing potential customers. Optimize your site for a seamless mobile experience & watch your SEO soar! 🚀📈
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#MobileMatters#SEOBoost#PPC#SIB#sibinfotech