Keval Shah | Ecom SEO + AEO

SEO agency founder • Growing eCommerce brands with SEO + AEO • Schedule consultation call for your brand 👉

[Keval Shah | Ecom SEO + AEO @SEOKeval]

A masterclass on how to 2x your brand's organic revenue from Google with this 5-step SEO process:

[Keval Shah | Ecom SEO + AEO @SEOKeval]

https://t.co/THxv2Q3NOi

[Keval Shah | Ecom SEO + AEO @SEOKeval]

https://t.co/THxv2Q3NOi

[Keval Shah | Ecom SEO + AEO @SEOKeval]

Here are 12 SEO strategies I use to almost guarantee increases in organic traffic and revenue for every ecom brand I work with:

1. Use your Google Ads data to pick keywords.

It literally tells you which keywords convert into sales.

Find the ones with the biggest impact on revenue.

And rank for them organically, so you get those sales without paying per click.

2. Target competitor “vs” and “alternative” keywords.

> [your brand] vs [competitor]
> [competitor] alternative

These keywords are typically easy to rank for, and the people searching them are ready to buy.

So it’s a quick win that leads directly to sales.

3. Don’t judge a keyword by search volume alone.

One of our clients just sold a $55,000 product off a keyword we ranked #1 that only gets 10 searches a month.

If your AOV is high, low-volume keywords can be worth a lot more than they look.

4. Let Google tell you what page to build.

Google your target keywords and look at the top 5 results.

Collection pages ranking? Build a collection page.
Blog posts ranking? Write a blog post.

Build the wrong page type and it won’t rank.

5. Niche down your collection pages.

Ranking a collection page for a keyword like “fire pits” is difficult.

But if you build niched-down collection pages for long-tail keywords like:

> wood fire pits
> metal fire pits
> large fire pits

You give yourself more chances to rank.

6. Add your money pages to the main navigation menu.

Pages in your main navigation menu are seen as more important to Google.

Add your main product and collection pages to it, and they’ll get a boost in keyword rankings, which will lead to more traffic and sales.

7. Cross-link your collection pages.

Add a line of text to each collection page that links to relevant collections:

Collection 1 | Collection 2 | Collection 3

It’s essentially a mini navigation menu, and it passes authority between those pages and helps them rank higher.

8. Build up your link velocity slowly.

If your site typically gets 5 backlinks a month naturally and then suddenly gets 60, Google will think you’re doing something shady.

Build 5 additional links a month for the first two months.

Then 15.

Then 20, etc, etc.

9. Don’t build backlinks to your product pages.

Google tends to ignore most of them.

Internally link to your product pages within a blog post instead.

Then build backlinks to that blog post, and the authority will flow through.

10. Use the authority you already have.

Use Ahrefs to find every page on your site with dofollow links from DR 30+ sites.

Edit those pages and add internal links to your collection pages.

That authority will flow to them and help them rank higher.

11. Build most of your links to your homepage.

Homepage links are safe and raise the authority of your whole site.

Not to mention, the homepage is the most linked-to page on 99% of the sites that rank well.

12. Go slow with links to your collection pages.

Collection pages make you money, so it’s tempting to blast them with links.

But that looks unnatural, and it’ll get the page penalized.

Stick to 1-2 links per page, every other month.

[Keval Shah | Ecom SEO + AEO @SEOKeval]

Here are the 9 types of keywords I target to drive more organic revenue for ecom brands:

1. [ATTRIBUTE] [PRODUCT]

Examples: “wood fire pits” or “36 inch fire pits.”

Use these when you sell multiple materials, sizes, or styles of a product. They’re much easier to rank for than the base keyword.

2. [PRODUCT] for [USE CASE or AUDIENCE]

Examples: “fire pits for small backyards” or “fire pits for camping.”

Use these when your product solves a specific problem or fits a specific buyer. They’re specific, so they convert well.

3. best [PRODUCT]

Examples: “best fire pits” or “best wood fire pits.”

Use these to capture people comparing their options before they buy.

4. best [PRODUCT] for [USE CASE or AUDIENCE]

Examples: “best fire pits for small backyards” or “best fire pits for camping.”

Use these to target more niche buyers who are comparing their options. They're typically less competitive than the base “best” keyword, and they’re also what people type into AI models.

5. [PRODUCT] under [PRICE]

Examples: “fire pits under $300” or “fire pits under $500.”

Use these when price is a major factor in the purchase. These searchers already know their budget, so they’re ready to buy.

6. [YOUR BRAND] vs [COMPETITOR]

Examples: “[YOUR BRAND] vs solo stove” or “[YOUR BRAND] vs breeo.”

Use these when customers are already comparing you to a competitor. Position your brand as the best option to buy from.

7. [COMPETITOR] vs [COMPETITOR]

Examples: “solo stove vs breeo” or “solo stove vs tiki.”

Use these to steal traffic from competitors spending heavily on ads. Fairly compare both brands, then suggest yours as a better alternative to both.

8. [COMPETITOR] alternative

Examples: “solo stove alternative” or “breeo alternative.”

Use these when a competitor is well known. These searchers have already decided they want something else, so list your brand as the top option.

9. [COMPETITOR] questions

Examples: “is solo stove worth it” or “are solo stoves safe on a deck.”

Use these to reach people researching a competitor. They’re close to buying, so give them the answer, then introduce them to your brand.

[Keval Shah | Ecom SEO + AEO @SEOKeval]

Want help with your brand's SEO?

Schedule a call with me here:

https://t.co/YPIUeBOc7d

[Keval Shah | Ecom SEO + AEO @SEOKeval]

Every week someone tells me they’re going to do their own SEO.

Wishing them the best. Here’s everything that goes into SEO for an ecom brand:

> Pulling every non-branded keyword your competitors rank for
> Mining your Google Ads data for keywords that actually convert
> Checking the top 5 results for every keyword to see if there's a weak page you can beat
> Finding every keyword you rank #7-15 for and optimizing the ranking page to push it into the top 3
> Googling every keyword you decide to target to see what type of page to map it to
> Splitting keywords with different intent onto different pages
> Fixing keyword cannibalization issues
> Building a collection page for every long-tail, transactional keyword in your niche
> Adding the keyword to the meta title, meta description, H1 and URL slug
> Adding it to an H2, too
> Writing 400-500 words of content for every collection page
> Covering what the product is, who it's for and why yours, plus an FAQ, on every one
> Adding internal links to related collections on every collection page
> Adding important product and collection pages to the main navigation menu
> Making sure no page is buried more than three folders deep
> Reverse-engineering the competitor product pages ranking #1
> Rewriting your product descriptions to beat them
> Working the keyword into your product titles
> Combining product pages that are just variants of the same product
> Writing "[Brand] vs [Competitor]" posts for every competitor
> Writing "[Competitor] alternative" posts, with you as the top alternative
> Publishing supporting blog posts that internally link to every collection page
> Deleting old blog posts with zero rankings and zero traffic
> Refreshing the ones worth saving
> Finding niche-relevant sites with a DR of 30+ and real organic traffic
> Negotiating a price for every single link
> Telling every site which article gets the link and what the anchor text should be
> Watching the anchor text percentages on every page so your link building looks natural
> Building as many links as your competitors have
> Building half your links to the homepage
> Building no more than 1-2 links a month to any collection page
> Spotting negative SEO attacks when they happen and disavowing the spam links
> Entering every target prompt into ChatGPT, Claude and Gemini to see what gets cited
> Analyzing the word count, product count and ranking criteria of every cited listicle
> Writing a "best X" listicle with your product ranked #1
> Getting 5-10 variations of it published on 3rd-party sites
> Fixing broken links and broken backlinks
> Canonicalizing paginated pages
> Ensuring each page has an H1 tag
> Making sure there are no crawl and indexing errors
> No-indexing ad landing pages, filter pages, tag pages and blog category pages
> Checking that your meta titles are being read by Google
> Ensuring schema markup is properly setup
> Waiting 4-6 months to see if any of it worked
> Going back to the drawing board if it didn't
> Diagnosing every traffic drop after a Google core update
> Figuring out what the update actually changed
> Redoing your SEO to match it until rankings return
> Watching competitors' SEO and adjusting your strategy every time one outranks you
> Rebuilding your entire strategy every 2-3 years because SEO keeps changing

Oh, and you'll still need to pay for:

> Ahrefs or Semrush
> Screaming Frog SEO Spider
> Backlinks
> 3rd-party listicle placements

Or you could just hire an SEO agency.

[Keval Shah | Ecom SEO + AEO @SEOKeval]

@AlexHartsuff Prospects that are going to email you every day asking when they'll see results.

[Keval Shah | Ecom SEO + AEO @SEOKeval]

Need help with your brand’s SEO and AI visibility?

Schedule a call here and let’s see if we’re a fit to work together:

https://t.co/saELtLlNhv

[Keval Shah | Ecom SEO + AEO @SEOKeval]

Want to see SEO results in weeks instead of months?

I helped an ecom brand move 6 target keywords to the 1st page of Google in just 2 weeks.

Here are the 7 exact strategies I used to make it happen 🧵:

[Keval Shah | Ecom SEO + AEO @SEOKeval]

And that’s it.

If you implement these 7 strategies today, you should see lifts in keyword rankings over the next few weeks.

They worked for me.

And they’ll work for you too if you implement them correctly.