Kristal Audain

Product Manager at @groundworks | #SEO | Digital Marketer | Wife & Mom | Loves solving puzzles & traveling

[Kristal Audain @SeoKristal]

@nickeubanks I'd love to be considered. Marketing background turned SEO....now digital product manager for a company that has gone from $250M to $1B in 3 years. I have lots to share about scaling, AI and how SEO fits in every part of the business.

[Kristal Audain @SeoKristal]

@JustAnotherPM I was kinda already doing it and didn't know I was doing it and loved it. Then my current boss came along and said you know this thing has a name...it's....product. BOOM instantly sold.

[Kristal Audain @SeoKristal]

@MordyOberstein But what about when your personas are actual trends you found in live user testing? I guess then it's not really a made up persona but a visual representation of our actual customers. My UX even ditched one because she was like no one does this entire path.

[Kristal Audain @SeoKristal]

@CrystalontheWeb @MordyOberstein Happy Belated Birthday Mordy the Man!!!!!

[Kristal Audain @SeoKristal]

@lilyraynyc @iPullRank 😲😲 are we really back here?! What year is this?

[Kristal Audain @SeoKristal]

@JustAnotherPM I was the primary SEO for both an e-commerce company and my current company so I did it all...strategy, technical, local...but local was my favorite. I was also given the keys to SEM, OTT and admining Salesforce email at the e-comm gig.

[MrBeast @MrBeast]

I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made)

I’ll pick the winners in 72 hours

[Kristal Audain @SeoKristal]

@JustAnotherPM It just sounds soo strong 💪

[Kristal Audain @SeoKristal]

@OziliAbraham @mygeigermeister Yes it took a lot of back and forth but we finally got it verified.

[Kristal Audain @SeoKristal]

I ran across this about a month ago. Anyone else had to verify using multiple methods? #localseo

https://t.co/hDFojaJfVA

[Kristal Audain @SeoKristal]

@JHTScherck @sitebulb I 💕 Sitebulb. It has saved me so many times.

[Kristal Audain @SeoKristal]

@lilyraynyc Mine is not as relevant as it used to be. It's mostly football and Canada because I looked up the scores on Sunday and we are heading to Toronto. I miss my travel, cooking and random SEO/AI stories that I ACTUALLY engaged with.

[Kristal Audain @SeoKristal]

@lilyraynyc Yep! Because what else would people do with the internet. Let's see if this one makes it out of Beta.

[Kristal Audain @SeoKristal]

@JustAnotherPM Also when they see my face on my in-office days, they leave me alone for my remote days allowing me the room to do deep dives without interruption.

[Kristal Audain @SeoKristal]

@JustAnotherPM Hybrid works for me as well.

In-office: scrum ceremonies, stakeholder meetings, updates, dropbys

Remote: processing everything I gathered in office and preparing for my next in office day.

I don't think I could go fully one way or the other and be as effective.

[Kristal Audain @SeoKristal]

@Tonymonty10 @JustAnotherPM This is my schedule too

[Kristal Audain @SeoKristal]

Proud to be a Greyhound! #maroonandgrey

[WAVY TV 10 @WAVY_News]

I.C. Norcom High School is celebrating 145 years, as the nation’s second oldest historically black high school.

https://t.co/idOhS6LoJi

[Crystal Carter (she/her) @CrystalontheWeb]

Live in 5mins y'all!

I'm looking forward to joining @aleyda @GinnyMarvin @MordyOberstein and @MrLeonardKim for an Xspace on *How to Learn Marketing!*

We're bringing all the funnels together to help you get on the right #digitalmarketing

Join us at:
https://t.co/83rYYdz4cv

[JustAnotherPM | Sid @JustAnotherPM]

WARNING: Product Management is not for everyone.

If you're not good at ALL of these things, you should not be a PM

Communication
Going broad & deep
Working with ambiguity
Putting on multiple hats
Keeping others motivated
Making technical tradeoffs
Simplifying complex things
Listening more than talking
Take ownership of outcomes
Ability to identify right problems
Managing ever-changing priorities
Convincing others to do what you want
Switching context very often & fast
Handling pressure, tight deadlines
Linking actions to business goals
Strategic and long-term thinking
Creative and Innovative thinking
Investing in learning continually
Managing conflicts and tension
Balancing competing priorities
Making tough decisions
Empathising with users
Leading (all the time)
Dealing with failure
Storytelling
--
What would you add to the list?

[Lily Ray 😏 @lilyraynyc]

Reddit was the biggest winner of the August core update by far. Quora saw big gains too.

Google seems to be incorporating more real user comments/subreddits into the search results for high-volume keywords

(E = experience)