Steve Wiideman

CEO of Wiideman Consulting Group. Expert in franchise & multi-location SEO, AI search visibility, GBP optimization, data accuracy and technical SEO.562-732-4417

[Daniel Haslam 🏔 @DanHaslam]

"Can you find me a place to eat before I go to the concert at such-and-such venue?"

The more people use AI to answer long, hyper-specific questions, the more hyperlocal content becomes a true competitive advantage.

In this week's episode of The Visibility Brief, Steve Wiideman (President, Wiideman Consulting Group) and Rebecca Colwell (SVP of Marketing, @Yext) explore one of the most important elements of a local-first, AI-first search strategy: local pages.

Catch their full conversation right here: https://t.co/4h1pOEhR9W

[Steve Wiideman @seosteve]

Hopefully this Google spam update kills some AI slop. Who's with me on this? https://t.co/dhjI2lbMne

[Steve Wiideman @seosteve]

When AI tells you that you are more sophisticated. Awe, shucks!

[Steve Wiideman @seosteve]

When you find yourself writing like AI and then questioning yourself about turning into a cyborg.

With @JeremyKocal

[Steve Wiideman @seosteve]

Your SEO isn’t broken.

Your consistency is.

[Steve Wiideman @seosteve]

Confidence is a strategy😂

[Steve Wiideman @seosteve]

Google only SEO is becoming a risky strategy.
Discovery is shifting to:
ChatGPT
TikTok search
YouTube search
Social platforms

Future-proof SEO = platform independence.

Are marketers underestimating this shift?

[Steve Wiideman @seosteve]

Google is not the only search engine anymore.
Search now happens on:
ChatGPT
YouTube
TikTok
Instagram
Future-proof SEO means platform independence.

[Steve Wiideman @seosteve]

So far what I dislike about the Google Discover Update is not seeing nearly as much travel content. My feed is jammed with movie trailers and government news. I'm going to try to "re-hack" the feed by hitting the "Not Interested in a Topic" option from the three-dot menu above each post. I suggest you do the same. Let me know your results.

https://t.co/1z1EHe7zZr

[Steve Wiideman @seosteve]

AI search rewards clarity,
not cleverness.

[Steve Wiideman @seosteve]

Reply “LISTINGS” and I’ll share the platforms I recommend.

[Steve Wiideman @seosteve]

Local SEO isn’t about keywords.

It’s about trust.

If your business info isn’t consistent across Google, Apple Maps, Yelp, TripAdvisor, etc…

You don’t rank.

Simple.
Reply “LISTINGS” and I’ll share the platforms I recommend.

[Steve Wiideman @seosteve]

People don’t search keywords.
They search outcomes.
“Title tag principles” ❌
“Higher CTR & better rankings” ✅
Solve intent > chase keywords.
CTA
Reply if you’ve seen this mistake

[Steve Wiideman @seosteve]

Your internal links are voting for your pages.

If the wrong pages have the most links,
Google thinks those are the most important.

Audit your internal linking.
Fix your priorities.

👉Reply if you’ve seen this mistake on a site audit

[Steve Wiideman @seosteve]

I had a great conversation with CanvasRebel about my journey into SEO, the lessons learned building an agency, and why doing the work the right way still matters. A reminder that long-term wins come from fundamentals, not shortcuts.

https://t.co/EGMrNwEAQg

[Steve Wiideman @seosteve]

Page speed isn’t a UX metric.
It’s a trust factor.
Google doesn’t rank based on scores it ranks based on whether users stay or bounce to a competitor.
Start with your most important pages.
2 seconds or less.
Then work your way down.

Reply if your site loads in under 2 seconds.
Hashtags
#SEO #WebPerformance #DigitalMarketing

[Steve Wiideman @seosteve]

Ranking #1 in Google is overrated.
If the clicks are going to videos, maps, or carousels,
that’s what you should be optimizing for.
SEO isn’t about position.
It’s about visibility. #SEO #GoogleSearch #MarketingTwitter

[Steve Wiideman @seosteve]

SEO hot take:
Keywords aren’t real.
They’re just Google’s way of grouping searches.
Entities are what actually matter.
Optimize for the entity.
Let Google handle the queries.

Reply if this changed how you think about SEO.

[Steve Wiideman @seosteve]

Unpopular SEO truth:
Content and backlinks won’t save you
if your site has technical issues.
Run a technical audit first.
Always.
#SEO #TechnicalSEO #MarketingTwitter

[Steve Wiideman @seosteve]

Single location SEO = optimization
Multi location SEO = change management with keywords
Scaling changes everything.