SFS

Football industry b2b event since '18. Top stakeholders to talk about governance, business model, tech and innovation, sustainability & much more. #SFS

[SFS @SF_Summit]

Save the Date — #SFS26 is coming ! 🏟️

📍 Allianz Stadium, Turin
🗓️ November 10–11, 2026

#SFS returns to Turin for 2 days dedicated to shaping the future of the global football industry.

[SFS @SF_Summit]

Different stages. Plenty of perspectives to take home. 📸

From the first sessions to the final panels, Day 2 of #SFS26 brought the football industry together to share experience, question assumptions and explore new possibilities.

#SFS26

[SFS @SF_Summit]

Day 1 set the pace. Day 2, let’s go! ⚽🔥

Big ideas, fresh perspectives and new connections: swipe through a few of yesterday’s standout moments at #SFS26.

Today, we’re ready to welcome you back to Allianz Stadium!

See you for Day 2! 🚀

#SFS

[SFS @SF_Summit]

In the extraordinary setting of the Reggia di Venaria, an exclusive evening celebrating the people, teams, ideas and projects shaping the future of the football industry ✨

Congratulations to all the winners of the #SFSAwards 2026!

Shaping the future, together.⚽✨

#SFS26

[SFS @SF_Summit]

Nine stages. One morning packed with ideas and insights. 🎙️⚡

From infrastructure and fan communities to technology and new ways to experience the game, the Engagement, Industry and Innovation stages are sparking conversations about what’s next for football.

#SFS26

[SFS @SF_Summit]

A glimpse of this morning at #SFS26! 📽️

From the energy across the venue to the people and conversations bringing the Football Industry together, Day One is already setting the pace for the future of the game. ⚽️

#SFS

📽️ https://t.co/pRpfxafjfc

[SFS @SF_Summit]

Badges on. Cameras rolling. Conversations underway. 🎬

From the first arrivals to the institutional greetings, here’s how Day 1 of #SFS26 is taking shape.

Step inside Allianz Stadium with us. ⚽

#SFS

📽️ https://t.co/WOIDqvKHvJ

[SFS @SF_Summit]

Kick-off at #SFS26! ⚽🔥

The football industry comes together at Allianz Stadium for two days of fresh perspectives, new connections and business opportunities.

From the first arrivals to the opening session, the conversations are already underway.

Welcome to the #SFS.

[SFS @SF_Summit]

A football ICON joins #SFS26!🔟⚽

🎙️ Alessandro Del Piero, FIFA World Cup Champion, takes the stage with TikTok on 11 November at the Allianz Stadium.

Football, legacy and digital culture. Don't miss it!

📍 Allianz Stadium, Turin
📅 11 November 2026

See you in Turin!

#SFS

[SFS @SF_Summit]

WHAT IS SPORT'S REPUTATION WORTH?

Exploring how governance, sustainability and innovation shape sport’s reputation, credibility, competitiveness and ability to attract investment.

📍 Innovation Stage
🗓️ 11 November | 🕒 10:50–11:25

#SFS26

[SFS @SF_Summit]

THE JERSEY IS IDENTITY

A football shirt is more than a product: it carries identity, belonging and culture. The panel explores how the jersey connects clubs, brands and supporters.

📍 Engagement Stage by Go Project
🗓️ 11 November | 🕒 15:40–16:15

#SFS26

[SFS @SF_Summit]

SERIE A SCHEDULE: EVERYTHING YOU’VE NEVER DARED TO ASK

Go behind the scenes of Serie A’s scheduling process and explore a provocative question: could artificial intelligence do it better?

📍 Engagement Stage by Go Project
🗓️ 10 November | 🕒 14:20–14:50

#SFS26

[SFS @SF_Summit]

FROM FANDOM TO VALUE. FROM CUMMUNITY TO THE PITCH.

A panel on how audience insights, community engagement and experience design can turn football passion into lasting relationships &measurable business value.

📍Industry Stage by Social Media Soccer
🗓️10 November |🕒 11:40–12:15

[SFS @SF_Summit]

WELCOME TO THE ATTENTION ECONOMY!

A conversation on how digital platforms, creators and changing viewing habits are reshaping football content, access to fans and the value of the game.

📍 Engagement Stage by Go Project
🗓️ 10 November | 🕒 10:05–10:50

#SFS26

[SFS @SF_Summit]

FOOTBALL ON THE SIDE OF CHILDREN

A conversation with UNICEF on the game’s social responsibility and its power to promote children’s rights, protection and opportunities for the next generation.

📍 Industry Stage by Social Media Soccer
🗓️ 10 November | 🕒 16:10–16:35

#SFS26

[SFS @SF_Summit]

WHEN FOOTBALL MEETS AI

SFS meets AI Week for a conversation on how football organizations, businesses and AI professionals can connect expertise and turn shared ideas into opportunities for collaboration.

📍 Innovation Stage
🗓️ 10 November | 🕒 10:15–10:40

#SFS26

[SFS @SF_Summit]

THE VALUE OF FOOTBALL CLUBS OVER THE PAST 10 YEARS

What makes a football club valuable? The role of investment, business models, sporting performance and future growth.

📍 Industry Stage by Social Media Soccer
🗓️ 10 November | 🕒 10:20–10:55

#SFS26

[SFS @SF_Summit]

THE TRANSFER MARKET: NO ROOM FOR IMPROVISATION

A conversation on scouting, data and strategic planning, exploring the skills and decisions shaping the next generation of sporting directors.

📍 Engagement Stage by Go Project srl
🗓️ 11 November | 🕒 16:20–16:50

#SFS26

[SFS @SF_Summit]

Fantacalcio Night is coming to #SFS26! ⚽️📺

On 10 November, Fantacalcio Night comes to #SFS with a special “event episode” from the Fantacalcio Partner Lounge at Allianz Stadium in Turin, bringing the show into the heart of the Football Industry.

📅 10 November
🕔 17:00–18:00

[SFS @SF_Summit]

𝐖𝐢𝐖𝐞𝐥𝐥 brings photocatalytic sanitization to #SFS26! ☘️

Continuous air & surface protection from stadium locker rooms to Lega Serie A & Serie B executive suites. Protecting athletes, fans, and decision-makers.

🗞️ The news: https://t.co/McFCv9JUMQ

#SFS

[SFS @SF_Summit]

Gen Z takes center stage at #SFSExtraTime 2026!

On Nov 10 at Allianz Stadium, student teams from Italian universities will pitch innovations on athletic performance, referee protection, financial literacy, and stadium accessibility to an expert jury.

🗓️November 10
📍Turin