Farzyn

Consumer Insights+ Data= Potent Ammo. I am super passionate studying trends and businesses globally and particularly India.

[Farzyn @SFarzyn]

@elonmusk Birth Rate Versus Fertility Rate- different concepts Mr Musk.

[Farzyn @SFarzyn]

@elonmusk Mr Musk, The link to uploading my resume doesn’t work on the link put up in such a prime position on your profile.

Fix please??

[Amjad Taha أمجد طه @amjadt25]

You are 100% safer in the UAE, in Abu Dhabi or Dubai, even with missiles intercepted overhead, than walking through parts of London or Paris after 9pm. Why? Because here, authority is trusted, the law is enforced, and your safety is protected. Don’t buy fake news. The UAE is strong, secure, and fully capable of tackling every threat. Life continues as usual, calm, confident, and in control.

[Arvind Datta @datta_arvind]

Worth reading the experience of a traveller who was stranded at Dubai Airport.

[Prakash Dadlani @prakdadlani]

Disgusted at the zero empathy posts mocking people in UAE and Middle East.

My mother, sister, and extended family are in Dubai, I myself am a UAE resident

These countries have given countless Indians real opportunities to build lives, careers and futures.

They have shown us love and respect and given millions the chance to flourish and send money back home.

Hard working expats without a doubt love Bharat more than crab mentality, jealous, insecure, good for nothings sitting safe behind a screen talking shit and cracking jokes about missiles and chaos.

Mocking any human suffering is low. Be better, show decency, or shut up.

if you can’t do even that then GO FUCK YOURSELVES.

Praying hard for all in the Middle East.

Be safe, be strong.

This too shall pass

[Farzyn @SFarzyn]

https://t.co/NRkZcxL91y

[Farzyn @SFarzyn]

#MarketingStrategy #D2C #Retail #BusinessCaseStudy #ContentMarketing #Strategy #BeautyIndustry #IndianBeauty #RetailTrends #NykaaFashion #KayBeauty #Tira

[Farzyn @SFarzyn]

Nykaa Evolution

[Farzyn @SFarzyn]

7/7

[Farzyn @SFarzyn]

6/7

[Farzyn @SFarzyn]

𝗦𝗼 𝘄𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁?

We're just scratching the surface, given projected double digit growth rates for this industry. AI mirrors that decode skin stories and deliver personalized beauty scores aren't science fiction-they're 3-5 years out.

What problem do you think AI tech in beauty will this solve for the Indian consumer?

[Farzyn @SFarzyn]

𝗠𝗶𝗿𝗿𝗼𝗿 𝗠𝗶𝗿𝗿𝗼𝗿 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗔𝗜; 𝗖𝗵𝗮𝗿𝘁𝘀 𝗺𝘆 𝗴𝗹𝗼𝘄 𝗮𝗻𝗱 𝘁𝗲𝗹𝗹𝘀 𝗺𝗲 𝘄𝗵𝘆!!!
We've all watched @LOrealUSA make bold moves acquiring ModiFace, partnering with @nvidia in June 2025 through their CREATech and NOLI initiatives, deploying Google Cloud's Vertex AI. They're betting big on AI as the future of beauty.

#BeautyTech #AIinBeauty #DigitalTransformation #BeautyIndustry

[Farzyn @SFarzyn]

𝗧𝗵𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸:

AI in beauty raised ~$4.4 Bn globally in 2024. Impressive until you compare:
Healthcare AI: $23 Bn
Fintech AI: $17 Bn
Overall AI VC: $100+ Bn

This suggest smaller TAM, lower margins, no regulatory moat(yet)? Or maybe we still haven't realised the potential yet?

[Farzyn @SFarzyn]

1️⃣Speed to Market : AI cuts formulation(and simulation) cycles from 18 months to 6-8 months. In an industry where trend cycles now last just 6-9 months this may become an important ingredient for survival.

2️⃣Economics : Virtual try-on (ex. Perfect Corp.) reduces color cosmetics return rates by 20-30%. For a ₹100 crore brand with 8-10% baseline returns, that's ₹1.6-2.4 crore saved annually just in reverse logistics, Similarly, digital sampling costs ₹5-10 per customer vs ₹50-100 for physical samples. The math works.

[Farzyn @SFarzyn]

𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻:

Does the beauty industry actually need AI, or are we just dressing up incremental improvements in futuristic language?

𝗟𝗲𝘁𝘀 𝗯𝗿𝗲𝗮𝗸 𝗶𝘁 𝗱𝗼𝘄𝗻: