An Instagram user @/kyuandkya is posting highly objectionable and defamatory content insulting Veer Savarkar Ji.
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Link: https://t.co/mZw8r7BrJm
@Gaurav_5599@KvnProductions@AAFilmsIndia@TheNameIsYash Not a movie we expect from Yash, very poor story, poor direction and poor performance by all actors except Yash.
Usually Starting me sab fans jate hai movie dekhne isliye BMS par rating acchi hoti hai lekin Toxic ki to start rating hi 5.6/10 with 24k rating is worst in recent.
Dear Kriti,
Stop hiding behind victimhood. The backlash isn't about your GENDER, it's about your blatant disrespect to our sacred festival of Raksha Bandhan.
When male stars like Milind Soman faced legal cases and public fury for their controversial photoshoots, they didn't hide behind gender or play the victim card.
Your personal freedom ends where commercial Ad begins.
Off-camera, wear whatever you like, roam naked nobody cares. But sexualizing a sacred festival for a brand paycheck crosses a line. If a male actor stood bare-chested performing the exact same ritual in an ad, the outrage would be identical. Context dictates appropriateness.
Attire is the visual identity of culture. Stripping a festival of its sacred aesthetic isn't "modernization", it's cheap commodification.
Respecting a tradition means honoring its context, not distorting it for profit.
@kritisanon
1. What's wrong with the Giva ad?
Nothing you see on TV/advertisement or/big screen, especially in big budget projects, is innocent or accidental
The Giva ad continues a broader trend in how film-entertainment and ad industries have treated cultural sensitivities of the two majority communities very differently for years - something Gems of Bollywood has exposed so clearly
Look at the way popular culture has marketed Hindu festivals for years. For instance, check any compilation for suggestions for Diwali playlist:
“Abhi Toh Party Shuru Hui Hai”
“Let’s Nacho”
“Tamma Tamma Again”
But typical suggestions for Eid playlist:
“Noor-e-Khuda”
“Maula Ali”
“Kun Faya Kun”
Typical media suggestions for Diwali outfit ideas these days: sexualised styling - cleavage, revealing blouses, familiar Bollywood glamour
Typical outfit suggestions for Eid: Rich and covered
This means that they know what cultural sensitivity looks like, what a family gathering looks like, what sanctity of a festival looks like
But they apply it only where they want
The test of their intention is simple. Look at the image attached. Imagine her holding a plate for Iftari and the text saying Eid. Will any brand ever run such an ad?
2. Are these ads really made to increase sales during Rakhi?
The primary purpose of such an advertisement is not to sell jewellery for Rakhi. Conduct a market survey. Show consumers the ad and ask them whether the imagery is prompting them to buy Giva jewellery on Rakhi for their sisters. I doubt the answer would be overwhelmingly yes
Modern advertising works at a deeper level than simply saying buy this product. It is often aimed at shaping long-term attitudes
When the same kind of imagery is repeatedly used around certain festivals, weddings and family occasions, it leads to normalisation of a particular culture
Much of it seems to be aimed at creating a society where every aspect of a woman's life is sexualised. I would say it is the same mindset that wants to legalise adult men having sex with schoolgirls
3. How should the public respond?
Stop treating these celebrities as icons and withdraw your interest from them
The same actress as in the ad did Thumkeshwari item number and then pretended to be Ma Sita on screen - until we vehemently opposed it, ran a campaign, people responded and the movie bombed
Reject them from every aspect of your life where you have a choice
Hello @kritisanon,
1. Don't play the woman card. You were not criticized for your gender, but for your choice of clothes in an ad. You are bringing gender into this to make it a women's issue and seek wider support from women and male feminists. It's not a gender issue. Even Ranveer Singh was criticized on Twitter for a nude photoshoot. He didn't play the gender card.
2. Personal choice stops where public commercialization begins. What you wear off-camera is entirely your prerogative. You've been in this business for years. Until now, nobody bothered you about your choice of clothes. You know why? Because nobody actually cares what you wear. The outrage here comes from a commercial choice: sexualizing a deeply sacred festival celebrated by millions. Context dictates appropriateness. If a male actor appeared bare-chested while portraying the brother in that exact scene, the public pushback would be identical. The issue is sacredness and context, not gender.
3. Claiming "clothes don't define culture" directly contradicts human history. Attire is a foundational visual language of every global tradition, you cannot wear a Kimono and call it Indian ethnic wear, nor can you strip a festival of its sacred aesthetic without altering its significance. If attire truly has zero bearing on cultural respect, then tomorrow is Eid. Can you wear that exact same outfit you wore in that ad and wish Eid Mubarak? You said clothes don't define the respect you have for culture in your heart. So do it and we'll take our criticism back.
Respecting a tradition means honoring its context, not commodifying it under the guise of fashion.
Two minor Hindu girls were caught with five Muslim youths at Habib Hotel in Alwar, Rajasthan.
The girls had told their families that they were going for coaching on Sunday.
Beer bottles, cigarettes, and the girls’ clothes were found in the rooms.
The hotel owner and staff absconded.