Shell Heritage Art at Beaulieu

Commemorative account for the Shell Heritage Art Collection at the National Motor Museum (2015-2023).

This account is no longer being actively monitored.

[Shell Heritage Art at Beaulieu @SHAC_Curator]

Wishing all our followers a #HappyNewYear in 1909 style! 🎉

[Shell Heritage Art at Beaulieu @SHAC_Curator]

The German graphic designer Hans Schleger (Zéró) was born #OTD in 1898.

Schleger designed posters, press adverts and bus stop posters for Shell. This press ad from 1934, was created to celebrate the results of the '1,000 Miles Race' held annually in Italy.

[East London Group @EastLndonGroup]

Good morning, John @JohnTizard & thank you, as always. Jack Beddington, who ran Shell's advertising department, would see a painting in an exhibition & then commission the poster. Here's "North Foreland Lighthouse" by Elwin Hawthorne from the collection @SHAC_Curator #ELG

[Shell Heritage Art at Beaulieu @SHAC_Curator]

Here is our last Christmas themed ad for #BoxingDay - a 1995 advert designed by cartoonist Ed McLachlan for Shell 🎅

We hope you had a lovely Christmas and enjoyed our countdown!

[Shell Heritage Art at Beaulieu @SHAC_Curator]

#MerryChristmas to all our followers! 🎄🎅

Have a happy Christmas and enjoy 'December', a gorgeous painting by Edith and Rowland Hilder, commissioned by Shell in 1955.

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #ChristmasEve and day seven of our #ChristmasCountdown🎄

You can be sure Christmas is just around the corner with this double headed snowman - a play on Shell's iconic design from the ‘That’s Shell-That Was!’ poster by John Reynolds in 1930 ⛄️

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #TwoSleepsUntilChristmas and day six of our #ChristmasCountdown🎄

Santa is almost coming to town - and will need 'a little grease for the runners of his sleigh'! 🎅

This Shell press ad, created by the Ogilvy and Mather studio, was published in the Daily Express in 1962.

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #ThreeSleepsUntilChristmas and day five of our #ChristmasCountdown 🎄

Released during the pool petrol era, this post-war ad was part of the 'Dreaming of Shell' series, designed to reflect the public’s dream of when Shell petrol would be freely available again.

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #FourSleepsUntilChristmas, day four of our #ChristmasCountdown and the #FirstDayofWinter 🎄❄️

This 1930s Winter Shell press ad was created by John Reynolds, and features many of the characters in his previous Shell adverts! Do you recognise any?

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #FiveSleepsUntilChristmas and day three of our #ChristmasCountdown 🎄

Written by the Motorists Magnanimous, this hilarious poem from 1965 sends Christmas wishes to all 'motorist's foes' - from traffic lights to door slamming neighbours!

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #SixSleepsUntilChristmas and day two of our #ChristmasCountdown 🎄

The 'Good King Wenceslas' press advert, a parody of the famous carol, was published in 1935. Can you sing along? 🎶

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #SevenSleepsUntilChristmas and day one of our #ChristmasCountdown 🎄

Not much has changed when it comes to Christmas tree lights since this ad was first published in the 1960s. Have you untangled all of your lights yet?

[Shell Heritage Art at Beaulieu @SHAC_Curator]

Can you guess what the London Zoo and Shell have in common?

It's British wildlife artist and sculptor Barry Driscoll, born #OTD in 1926!

Having painted three large murals for the London Zoo, Driscoll later realised several artworks for Shell, including 'Rutland' in 1961.

[Caravan & Motorhome Club Curator @camccollection]

The Caravan magazine features several Shell ads created by painter and graphic designer Edward McKnight Kauffer 🎨

This selection comes from the magazine issues of 1936.

[Shell Heritage Art at Beaulieu @SHAC_Curator]

Today is Edward McKnight Kauffer's birthday!

Born in 1890, the American graphic designer was one of Shell's most prolific artists. His works span many different styles, with hints to futurism, cubism, as well as impressionism.

'Stonehenge' and 'Summer Shell', 1931 🎨

[East London Group @EastLndonGroup]

Ah yes, Tom @tomemurtha how true! Here's an invitation to a Private View of Shell poster designs from 1934 along with the cover & an extract from the catalogue plus the listing of posters from 1931. The catalogue contains miniature posters, pasted in, as you'll see.#ELG

[Shell Heritage Art at Beaulieu @SHAC_Curator]

It's #InternationalMountainDay - enjoy 'Loch and Mountain' by Keith Shackleton, for Shell's 1983 calendar 🗻

Stunned by the view, the artist recalls "It was swept by curtains of sleet, sudden bright clearances followed by snow flurries that hid all and left a mantle of white."

[Shell Heritage Art at Beaulieu @SHAC_Curator]

This beautiful artwork was realised for a Shell Christmas card by English painter Elliot Hodgkin in 1955 🎅🎄

The charming design is the perfect share for #ChristmasCardDay!

[Shell Heritage Art at Beaulieu @SHAC_Curator]

Born #OTD in 1893 was Hungarian painter and illustrator István Szegedi-Szüts.

In 1936, he was commissioned to paint 'Monument to George III, Savernake Forest' for Shell's 'To Visit Britain Landmarks' advertising campaign 🌳

[Shell Heritage Art at Beaulieu @SHAC_Curator]

'Flowers of the Countryside' - Shell's most popular publication, was illustrated by British artists Edith and Rowland Hilder and published in 1955.

Its surprising success led Shell to later commission many more nature and wildlife studies by different artists.

('January', 1955)