At a time when global economic downturn is filtering through to the Kenyan economy, small and medium-sized enterprises (SMEs) are positioning as integral and essential.
For 5th year in a row, Mpesa retains top spot in the 2022 list of Top 20 leading brands in Kenya.
The survey was conducted by Superbrands East Africa [@SuperbrandsEA] in H1 2022.
With cynicism at an all time high, most African consumers believe it is important to buy products from companies that champion causes they care about.
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