shwhy

Building the Future of Content Distribution @theclipship_ | side quest: @bedroompop_ | #GoBlue 🇬🇷+🇲🇽

[shwhy @SHWHY_]

TBPN's 257K views per clip grew their ad business from $5M to $30M in a single year. Clips aren't a distribution strategy...they're the revenue engine.

If you're a brand hit me up if you want to build a clip distribution engine.

[shwhy @SHWHY_]

Like Ricky Bobby said...

If you're not first, you're last.

Similar ideology applies to clipping...

If your brand is not in the feeds, you might as well not exist.

[shwhy @SHWHY_]

If your brand is still paying Meta $30 CPM to run ads that look like ads, you're leaving real money on the table.

A clipping campaign can reach the same audience at a fraction of the cost and convert better.

What's actually stopping you from testing it?

[shwhy @SHWHY_]

UGC clips drove 6.73× higher conversion rates than non-UGC in Q1 2026.

Meanwhile, clipping campaigns deliver verified views at 3–8x lower CPM than paid social.

The gap between creator-led and brand-led creative keeps widening.

[Hubert Thieblot @hthieblot]

If a founder spent their childhood:

- Grinding ranked in any competitive game
- Building random stuff with a 3d printer or Raspberry Pi
- Selling stuff online
- Making Minecraft mods or roblox games

Invest in them immediately.

[shwhy @SHWHY_]

Most brands still treat clips as leftovers from their hero content.

But clips aren't the byproduct anymore.

They are the product.

The brands winning right now built their entire distribution strategy around that.

[Cameron @czoob3]

$10k in Content Rewards = the reach of a Super Bowl ad.

That's why MLB, Drake, and politicians are running campaigns on @whop.

The future of labor is decentralized.

[shwhy @SHWHY_]

@ShaanVP Let’s run clipping and get you there ;)

[The Atlantic @TheAtlantic]

Internet clipping has “become its own ecosystem, its own economy, that only a few people have really figured out. And they have gamed it relentlessly,” the podcaster Ed Elson tells @cwarzel.

Watch their full discussion on the “clip economy”: https://t.co/DFduNnIkMc

[Whop @whop]

Businesses on Whop have officially paid out $10,000,000 to clippers

> 40B+ views generated for Netflix, Polymarket, NFL, F1 & more
> 30,000+ unique earners

[The Clip Ship | Clipping Agency @theclipship_]

New campaign for #ZachTop is live.

Budget: $4,000
CPM: $1

If you’re a clipper, short form editor, theme page or anyone who likes to post content, we want you!

#clipping #whop #clippers #clip

Join here: https://t.co/umVtVTHti5

[shwhy @SHWHY_]

@chrisfirst 🤞🏼

[shwhy @SHWHY_]

if people feel nothing, they forget everything.

[shwhy @SHWHY_]

new ad concept for @thefarmersdog
#aivideo #Veo3 #advertising #aiart

[shwhy @SHWHY_]

I took a stab at making a one shot video traveling through the world made entirely with AI.

The possibilities are endless with #aivideo

[GREG ISENBERG @gregisenberg]

I think the most dangerous skillset combo right now is builder (designer or engineer) AND filmmaker. You're a 1 person factory from creation to distribution.

[beech @beechinour]

nano banana 2 is weirdly good at making images that don't look AI-generated...

which is exactly what you need for video content right now

i've been testing camera styles for the past week and built a swipe file with prompts for:
- old school VHS
- fujifilm camera
- macbook webcam
- GTA 6 style
- iphone 3g photos
+ a bunch more i won't list here

use these to avoid that smooth, plastic AI look that looks like slop and cook up 10x better creatives

reply "slop" + RT and i'll send the file over (must be following so i can dm)

[shwhy @SHWHY_]

@beechinour slop

[MAX @maxxmalist]

i tested over 1000+ veo3 prompts in the last 2 months

most of them sucked - random lighting, uncanny faces, weird camera angles, wrong emotions... but some gave amazing results

so i spent weeks figuring out why - why some look cinematic and others suck

then i built a full prompt framework that fixed 90% of the issues

it gives you scene structure, camera direction, emotion cues and realistic details that make the ad feel human

like, rt + reply “VEO” and i’ll send you the framework (must follow so i can dm)

[shwhy @SHWHY_]

@maxxmalist VEO