SH

Scaling VC-backed startups through UGC, Meta & connecting brands with creators.

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[SH @SH_TechScalr]

i'd rather test 20 decent ideas

than spend two weeks trying to make one video perfect.

because creative performance is unpredictable.

the audience decides what's good.

not us.

speed wins.

testing wins.

ego usually loses.

[SH @SH_TechScalr]

after working with a lot of creators, i've realized something.

most briefs make videos worse.

they're filled with things like:

- "mention these 8 features."

- "use these exact words."

- "follow this script."

the result?

every video looks like an ad.

instead, give creators the outcome you want.

let them tell the story in their own way.

that's usually when the best videos happen.

[SH @SH_TechScalr]

people always ask me,

"how do you know if a UGC video will perform?"

honestly, i don't.

nobody does.

but i've noticed winning videos usually have the same things.

- they don't sound scripted.
- they get to the point immediately.
- they show the product early.
- they solve one clear problem.
- they feel like someone recommending something, not selling it.

most brands obsess over cameras.

customers care about whether the message feels real.

[SH @SH_TechScalr]

i can usually tell if an ad is going to flop in the first 3 seconds.

not because of the editing.

because of the hook.

drop your video, i'll give you my take

[SH @SH_TechScalr]

@kzitouni1 Only goal is to post about my work and share tips to grow my business. Let's connect if that fits

[SH @SH_TechScalr]

the best UGC creators i've worked with weren't the biggest creators.

they just knew how to make people stop scrolling.

[SH @SH_TechScalr]

https://t.co/5LRs9O5FRZ

[SH @SH_TechScalr]

if your UGC ad only works with sound on, it probably doesn't work.

most people scroll on mute anyway.

[SH @SH_TechScalr]

what are you building this week? drop it below.

I'll tell you which UGC format will work for you

[SH @SH_TechScalr]

what's your CAC right now and what channel is it coming from?

genuinely curious what everyone's paying in 2026.

[SH @SH_TechScalr]

I may be old school for this - but i can never trust a brand that uses AI videos

[SH @SH_TechScalr]

brands pay $8+ CPMs for ads people skip.

good UGC gets you in front of the same audience for a fraction of that, and people actually watch it.

the math has been obvious for 2 years. most budgets still haven't caught up.

[SH @SH_TechScalr]

Your angle is loss, not organization. A few angles you can try
"that x thread you bookmarked in 2024 was worth $10K. good luck finding it."

"you've saved 4,000 tweets and reread zero." shame in the first 3 seconds, relief when search finds it instantly. that's the whole video.

creator scrolls for 40 seconds, gives up, then Twillot finds it in 2.

[SH @SH_TechScalr]

founders: what are you building and who's it for? drop your link.

I'll tell you which UGC angle I'd test first for it. free.

[SH @SH_TechScalr]

@maxzrco Honestly feels like a hook problem not warm up. Warm up will work when the hook is scroll stopping. Maybe try changing that?

[SH @SH_TechScalr]

building a creator roster this month. tech, skincare, beauty.

not filtering by follower count.

filtering by whether their videos convert.

150+ creators in already. if that's you, the form's in my bio.

[SH @SH_TechScalr]

UGC is the best way to promote a tech app right now and it's not close.

ads rent attention. UGC compounds it.

if your app is failing on paid, drop it below. I'll tell you why in one reply.

[SH @SH_TechScalr]

the fastest way to know if a UGC video will convert before spending a rupee:

watch it on mute.

if you can't tell what the product does in 3 seconds without sound, neither can the 70% of people scrolling with sound off.

[SH @SH_TechScalr]

creators: what's the one thing brands do in briefs that makes you want to walk away from the deal?

collecting these. the answers are going in our brand onboarding doc.

[SH @SH_TechScalr]

founders: what are you building and who's it for?

drop your link. I'll tell you which UGC angle I'd test first for it. free.