Social & Innovation Marketing

The Social & Innovation Marketing lab @tbs_education produces original contributions that benefit consumers, companies, and communities for the greater good

[TBS Education @tbs_education]

Notre professeur Mathieu Alemany Oliver nous parle de la croyance en la théorie du complot avec le film #HoldUp ! 🤯

🔎 @FR_Conversation : « Hold-up » : les 8 personnages clés qui font une bonne théorie du complot
➡ https://t.co/qurecrLXW3

#TBSinspiringResearch #TBSeducation

[TBS Education @tbs_education]

Les consommateurs critiques à l’égard de la mondialisation : les entreprises doivent-elles continuer à appliquer des stratégies de marques mondiales et/ou rajeunir celles locales ? 🤔

➡ Article de T. MANDLER, prof. #Marketing à #TBSeducation : https://t.co/lwHH5B1JVs

[Social & Innovation Marketing @SIMResearchLab]

@JofInteractive @LeilaGambierElg @LBertrandias Congrats !!!

[Journal of Interactive Marketing @JofInteractive]

In their forthcoming article, @LeilaGambierElg, @LBertrandias, & Yohan Bernard show that we suffer from cognitive dissonance & are reluctant to change our behaviors when it comes to the environmental impact of all the data we consume.

[Social & Innovation Marketing @SIMResearchLab]

Job alert!

The Social & Innovation Marketing lab @tbs_education is hiring at the Assistant or Associate Professor level (with - ideally - teaching in digital marketing and communication). Come & work with us in Toulouse!

More information here: https://t.co/NGpY3cncVG

[Leila Elgaaied-Gambier @LeilaGambierElg]

Vous avez créé un cas pédagogique en #marketing? Que vous l'ayez ou non déposé à la CCMP vous pouvez concourir au "Prix du Meilleur Cas Pédagogique afm-CCMP 2020". Deadline : ce vendredi 24/01. Pour plus d'infos: https://t.co/n81qFWASt9
#CasPédagogique #CCMP @afm_marketing

[Sylvie Borau @SylvieBorau]

Our paper on men’s green consumption is out:
"The green mate appeal: Menʼs pro‐environmental consumption is an honest signal of commitment to their partner”
https://t.co/eG6Poz5v03
Thanks @LeilaGambierElg and Camilla Barbarossa

[Social & Innovation Marketing @SIMResearchLab]

A late tweet to thank our amazing speakers (not on Twitter!) and all the participants to our 1st workshop on Social & Innovation Marketing: 5 talks, 6 speed presentations, 9 posters, 40 participants, and some world-class singing performances (DM for the videos😏)

[Leila Elgaaied-Gambier @LeilaGambierElg]

📢L'édition 2020 du concours du meilleur cas pédagogique afm-CCMP est lancée! 2 catégories : cas pratiques & cas recherche. 🗓️Deadline de soumission : 24 janvier 2020 .
🥇Lauréats annoncés en mai lors du congrès à Biarritz🏄‍♀️
Plus d'informations sur le site @afm_marketing.

[TBS Education @tbs_education]

Envie d’en apprendre davantage sur :
👉#GreenMarketing - Consommation #Ethique - #RSE 🌱
👉#Utilisateurs - #IA - #Robots 🤖
👉D'autres sujets #Innovation & #Marketing

➡ Participe à notre Workshop @SIMResearchLab : Marketing Social & de l’Innovation 😉 https://t.co/yYV0S93KU8

[jack @jack]

Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.

[TBS Education @tbs_education]

Interested in Social & Innovation Marketing? 💡
Join our workshop: https://t.co/yYV0S93KU8 ! 😉

📆Thursday November 28th
📍 TBS Campus - #Toulouse
➡ Seating is limited, register now!

#TBSearch #Research #Marketing #AI #Innovation

[Social & Innovation Marketing @SIMResearchLab]

Workshop in Social & Innovation Marketing
@SIMResearchLab
@tbs_education

📅 Thursday November 28th
🎙️Speakers: Barbara Briers, Shashi Matta, Tobias Otterbring, Martin Schreier, Bram Van den Bergh
🌞Toulouse

Registration:
https://t.co/70UndYHPFK

[Social & Innovation Marketing @SIMResearchLab]

Coming up this fall @ToulouseBS

Workshop in Social & Innovation Marketing
@SIMResearchLab

📅 Thursday November 28th
🎙️Speakers: Barbara Briers, Shashi Matta, Tobias Otterbring
Martin Schreier, Bram Van den Bergh

https://t.co/70UndYqeOc

[Social & Innovation Marketing @SIMResearchLab]

And here are some of these websites:
https://t.co/4MyZ85FXE2

[Social & Innovation Marketing @SIMResearchLab]

How E-Commerce Sites Manipulate You Into Buying Things You May Not Want

https://t.co/yzYVTChnma

[Adam Grant @AdamMGrant]

Being expected to work 12 hours a day, 6 days a week is not a blessing.

It’s an unhealthy place to work—and it’s not sustainable.

#SundayThoughts: https://t.co/wq8DI30lCJ

[Social & Innovation Marketing @SIMResearchLab]

@LeilaGambierElg @ActuFNEGE Bravo Leila!!!

[Leila Elgaaied-Gambier @LeilaGambierElg]

Ravies d’être finalistes du prix académique de la recherche en management @ActuFNEGE avec ce papier ☺️
#SocialNorms #GreenBehavior