Simon Varley

Fractional Commercial Leader working across Nonprofit Tech 🚀

[Simon Varley @SJVarley]

How 37 non-profits help build a $5 billion empire.

A guide - in 20 tweets - to understanding how Facebook Fundraising has evolved since 2016.

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[Simon Varley @SJVarley]

@brookeleblanc Die with Zero, You will own Nothing OR The Invisible Doctrine

[Nick Burne @nickburne]

I need to do an experiment and will give 0.01 Bitcoin (about $700) to 3 separate charities.

Please comment with your favourite charity name below and I'll choose 3 at random.

[Nick Burne @nickburne]

With the exciting announcement this week @gofundme is partnering with @Meta to improve fundraising pages on Instagram (and Facebook) it's very cool that @givepanel is the FIRST company to drive a GoFundMe fundraiser through their new fundraising API...

...and it just so happens it was an Aussie customer Assistance Dogs Australia with the WIN! 🏆❤️

The connection between different social audiences combined with different established/trusted fundraising platforms is definitely a trend to watch for in 2025 👀

I grew up in Australia so this was a nice touch for me! 🦘🇦🇺

[Simon Varley @SJVarley]

Very exciting to see our first @givepanel customers in Australia go live with @gofundme powered Social Challenges after only launching ou integrated forms last week…

We’re lucky to work with some super fast and agile teams that can test/adopt innovations super quickly!

👀

[Jamie @jamieparkins]

⏰ 24 hours until our #BBCon talk on 'Lessons learned from raising over $1b on Facebook and how to apply them on @JustGiving'

👉 Do join myself and @SJVarley from @givepanel on Level 3, room 333, it will be great to meet you

[Simon Varley @SJVarley]

By the looks of things, it’s going to be a lesson in hard knocks for kids in Seattle this Halloween…

#BBCON

[Simon Varley @SJVarley]

@nickburne @EmmaJonesGB @cafedenata Yep, @natacouk has me hooked on these. Defs worth a visit when you are down SW @EmmaJonesGB 😋

[Simon Varley @SJVarley]

UK Digital Fundraising Benchmarks launching this Thursday...

Get yourself registered

[Simon Varley @SJVarley]

@EmmaJonesGB Thanks, Emma 😊

[Simon Varley @SJVarley]

Great fun talking about social-first fundraising on behalf of @givepanel at last month's Marketing Push event in Leamington Spa 🍋

[Simon Varley @SJVarley]

@businessbarista @MorningBrew Awesome post

[ALASTAIR CAMPBELL @campbellclaret]

That Truss was even allowed a registration honours list is a disgrace, and a sign of Sunak weakness. That No 10 defend it by saying “every PM” did so is a straightforward lie. Neither TB nor GB had a resignation honours list. It is a Tory thing, all part of creeping Tory 2/4

[Nick Burne @nickburne]

In 2023 charities generated 4.4 MILLION donations on #socialfundraising fundraising using GivePanel 🤯

Facebook was still dominant but we saw donations from Instagram campaigns really increase and our integration with JustGiving starting to contribute too.

Thanks to all our amazing nonprofit customers!

Bring on 2024!!

[Simon Varley @SJVarley]

@thatcharityman I think knowing specifically what you are not good at is an underrated skill

[Simon Varley @SJVarley]

@damianchapmanuk @CIOFtweets @chipheath @givepanel @Karen_Australia @Morestrategic I’m so glad you enjoyed it! Interesting to see how different the people were behind such commonly adopted principles.

[Jamie @jamieparkins]

Congratulations @BillBailey and thank you for your inspiring words. We should all bottle up what you shared. Yes “giving is good!” 💜 #JGAwards

[Simon Varley @SJVarley]

@tonyleebanks Done 👍

[Simon Varley @SJVarley]

Always a nice way to start off the week with some unexpected visitors in the Garden…

☕️🦌

[Simon Varley @SJVarley]

@tonyleebanks We’ll be able to help with this :)

Happy for me to shoot some details your way on Mon/Tuesday?