Many of the brands earning the strongest loyalty today have one thing in common: they prioritize genuine connections over manufactured authenticity.
Read our latest blog to learn why making authenticity a core strategy can help create deeper connections: https://t.co/E93l0Vivdv
As communicators, we're fascinated by the stories, values, and people that leave a lasting impact. It's a theme that also inspires Chade-Meng Tan, co-founder of SKC client @Buddhism_net.
Read the full feature here: https://t.co/ZnrmiXivUO
#ClientSpotlight#Storytelling
Data can tell you what people do. Creativity helps you understand why.
As brands navigate an increasingly automated world, creativity, empathy, and authentic storytelling remain essential for building trust and connection.
Learn more here: https://t.co/ftS5I82lyL
#SKCInsights
Juneteenth is a celebration of freedom, resilience, and progress. ✨
At SKC, we’re proud to honor a day that celebrates liberation and the power of community.
Wishing everyone a joyful Juneteenth filled with pride, reflection, and celebration.
#Juneteenth#Community#SKC
We’re live at @InfoComm 2026 in Las Vegas supporting Taiwan Excellence at Booth N7763 🚀
If you’re at the show, stop by and join us for the Product Launch & Boba Networking Mixer today at 3pm! 🎉
Register here: https://t.co/g4lAmwisYM
#InfoComm2026#TaiwanExcellence
For businesses, Instagram is no longer just a platform to post on. It is a space to build recognition, trust, community, and measurable growth.
A helpful read from https://t.co/cgTMDOa733 on why Instagram still matters for business: https://t.co/nOVKxdFC2l
#BrandStorytelling
People connect with people, not perfection.
As AI reshapes marketing, audiences are becoming more selective about what feels genuine and what falls flat. The brands standing out are leading with stories that connect with people on a human level.
Read more:https://t.co/l6iUjz6aXq
We're getting ready to support Taiwan Excellence at @InfoComm 2026! 🚀
From June 17–19, the Taiwan Excellence Pavilion will showcase leading innovators across edge AI, AV-over-IP, and more!
A look back at last year's InfoComm as we get ready to unveil what's next for 2026. ✨
The Human Edge: Why Real Voices Win in Marketing
People connect with people, not perfection.
As AI-generated content floods every platform, audiences are becoming more selective about what feels genuine, credible, and worth their attention.
Read more: https://t.co/L9ngbxB4B3
Big congratulations to our client STARLUX Airlines on once again earning the prestigious SKYTRAX 5-Star Airline rating — an incredible achievement reached just six years after the airline’s launch.
#STARLUX#SKYTRAX#5StarAirline#LuxuryTravel#Aviation
A thoughtful reminder from @Axios that relationships continue to play a critical role in PR 🤝At SKC, lead with a relationship–first mindset, building trust and connection whenever the opportunity allows, across geographies and time zones.
Read the post: https://t.co/gZbGjPymgc
PR doesn’t operate like a guaranteed delivery system. Coverage depends on timing and relevance.
That’s why consistency and positioning matter more than any single pitch.
PR is a long game where visibility is earned, not overnight.
Read more here: https://t.co/ucF6ktwCa1
Happy AAPI Heritage Month! 🌏✨
This month we’re celebrating the voices, cultures, and communities that continue to shape creativity, storytelling, and innovation across industries.
#AAPIHeritageMonth#SKCPR
AI can write a press release in seconds. But that doesn’t mean people will pay attention.
What still earns attention? Strong positioning, real credibility, timely narratives, and a story that actually matters to the audience reading it.
Read more here: https://t.co/ucF6ktwCa1
There’s no shortage of skepticism around PR today, but much of it comes from misunderstanding what PR is actually meant to do.
Read the rest of our new SKC Insights blog here: https://t.co/ucF6ktwCa1
For the launch of the new Taiwan Trade and Investment Service Center in Phoenix, SKC partnered closely with the @taitraglobal team to transform a formal milestone into a story-driven experience full of symbolism, surprise, and momentum.
#MOEA#TITA#TAITRA#Phoenix#SKC
If your brand doesn't have an influencer program, you're already behind.
According to @marketingdive, creator marketing has shifted from a campaign-based add-on into a core media channel embedded across strategy, content, and commerce.
Learn more here: https://t.co/Ezjl95e2Ad
Strong brands don’t just show up everywhere—they show up strategically, every time.
By coordinating messaging across platforms, each touchpoint builds on the last, turning scattered impressions into a story people actually remember.
Read more here: https://t.co/7L6LAjBldP
Content works best when it connects everything with purpose.
The strongest brands treat it as the thread that ties social, PR, events, and partnerships together, sewing separate efforts into one seamless tapestry.
Learn more here: https://t.co/7L6LAjBldP
This is a good reality check for anyone in PR. Most journalists say pitches are not relevant, and very few stories actually come from them. But they still value working with PR professionals.
Read the full article: https://t.co/FFuIynjVJr