The SMC Group

We specialize in developing unique
relationships between brands and rights holders

[The SMC Group @SMCARABIA]

Credit to from smcgrouplondon - Keep an eye out to see what we've got coming your… https://t.co/TS64BKtty0

[The SMC Group @SMCARABIA]

We picked omniyaaldiaug for sunsilkarabia and we loved it ❤
#middleeast #rightsprocurement… https://t.co/jocw6oDKu8

[Deveekaa @devnijh]

Digital Influencers operate in social media spaces as compared to celebrities who uses TVC's and various channels #ITPLiveSummit @itpliveme

[Deveekaa @devnijh]

It's a partnership to build a concept and it's all about working together with the influencer and the brand #ITPLiveSummit @itpliveme

[ITP Live @itpliveme]

And we're back! We're joined with Maurice Hamilton from the SMC group discussing influencers and brands #ITPLiveSummit

[ITP Live @itpliveme]

"A brand has to align with an influencer in a way that ensures a natural fit" - Maurice Hamilton #ITPLiveSummit

[Nadine du Toit @GLORYGIRLFIT]

"The Brand has to align with the talent that is a natural fit" - Maurice Hamilton SMC Group #ITPLiveSummit

[ITP Live @itpliveme]

Maurice - working with an influencer allows brands to collaborate with individuals who are celebrities in their own right #ITPLiveSummit

[David Fuller @dmfreedom]

What about the 'influenced'? Some influencers are not comfortable with their audience knowing they are being paid. #itplivesummit

[ITP Live @itpliveme]

"Unsung soldiers inspire & influence me. Listening to their stories allows me to do better" @omaralbusaidy #ITPLiveSummit

[ITP Live @itpliveme]

"Invest in engagement not vanity" Tanaz Dizadji prefers the term content creator vs influencer #ITPLiveSummit

[ITP Live @itpliveme]

@SalehAlBraik says it's important to vet your influencers before collaborating and be prepared #ITPLiveSummit

[Gehna Advani @GehnaAdvani]

Brands working with influences 💯⭐️ #ITPLive #ITPLiveSummit

[Judith Harrington @EI_jharrington]

Data science and social listening tools are the key. "You can't hide from data" according to Tanaz Dizadji at #ITPLiveSummit #ITPLive

[Judith Harrington @EI_jharrington]

Lively panel discussion on the grey area of measurables and KPIs in influencer marketing at #ITPLIVE #ITPLiveSummit

[Nadine du Toit @GLORYGIRLFIT]

Do Brands recognize the deep engagement of micro influencers (less than 50k)? @itpliveme #ITPLiveSummit #ITPLive

[ITP Live @itpliveme]

And we are LIVE @GrosvenorHouse Dubai for the #ITPLive Influencer Marketing Summit. Follow #ITPLiveSummit for all the updates across the day