Magnite's Matt McLeggon shares his view on the importance of diverse partnerships in CTV in this Beet TV interview. Give it a watch for some great insights! https://t.co/wyqPpJYG0z
When it comes to TV, live sports are in a league of their own. Our SVP of Programmatic Platforms Mike Laband will delve into this topic with executives from Disney, FOX and fuboTV at Adweek's Convergent TV Summit East. https://t.co/SGMF0ptGYO
Read our thoughts on The TradeDesk’s OpenPath product, their move to shut off Open Bidding (OB), and why publishers will rely on their SSP partners more than ever in this emerging DSP direct world. https://t.co/PStZOWf2j2
Excited to share the launch of Magnite's Deal Discovery feature, a self-service user interface that streamlines PMP and Auction Package deal creation for online video, display, mobile and audio. https://t.co/GdgeIINO9u
Read about how SpringServe is using ad routers beyond automating carriage agreements to drive better user experiences by injecting actionable intelligence into CTV ads. https://t.co/Wwl2NSDzzS
We’ve just launched a new SXU course - Advanced TV for Advertisers! Learn all about the developments of advanced TV and how to buy it more efficiently. Get certified here. https://t.co/XR0ZXHqB3x
Want to find out how to use first-party data effectively to maximize OTT advertising success? Check out this article by SpotX SVP of Platform Mike Laband in Ad Age. https://t.co/m5U3vTTOCH
Pourquoi les fabricants de téléviseurs détiennent les clés de la croissance de la #CTV française : quels acteurs entrants, quels défis / opportunités, et comment acheteurs et vendeurs médias peuvent en tirer partie - par Léon Siotis pour le JDN https://t.co/sh4BBb7tW9
Thrilled to see SpotX has been selected as a finalist for 'Best Use of Audience Insights' in Digiday's Media Awards Europe! Congrats to everyone shortlisted in the awards https://t.co/QtiBuGkEsn
Watch this eMarketing Association interview with SpotX CEO Mike Shehan to hear his thoughts about the evolution of CTV, addressable targeting, and more. https://t.co/vBbQ6BlzbG
As APAC consumers increasingly embrace on-demand streaming, advertisers are moving budgets primarily from TV to fund their OTT campaigns according to attendees of SpotX and DoubleVerify's recent webinar. Great to see that OTT is going mainstream!
Check out the latest issue of the SpotX Guardian - we spoke to John Murphy, Chief Strategy Officer at Confiant, where he answered your most-asked questions about buyers.json and more! Read it here. https://t.co/mWhg5I2ST7
Still uncertain about the popularity of OTT in APAC and its strength as an advertising channel? Don't miss our webinar recap from the recent SpotX and Double Verify webinar where we busts seven common myths about OTT and CTV in the region https://t.co/l2gQnGE8uX