SMSW Media

We’re explorers of the extraordinary, embracers of the unexpected and avoiders of average. We make brands impossible to ignore.

[SMSW Media @SMSWmedia]

All those guilty of obsessing over ego-boosting metrics, say aye ✋
#socialmedia #KPIs #digitalmarketing

[SMSW Media @SMSWmedia]

How many of these do you have covered?
1: Create a "why-focused" value proposition
2: Nail down your brand voice
3: Craft relevant, relatable messaging
4: Produce kick-ass creative
5: Dive into targeting
6: Optimize, optimize, optimize
#paidsocial #socialmediastrategy #onlineads

[SMSW Media @SMSWmedia]

What's the REAL reason someone should buy from you? What's in your DNA that no other competitor can copy? What factors will make customers come back again and again? #branding #advertising #marketing

[SMSW Media @SMSWmedia]

Before you tell your customers anything (literally A-NY-THING), ask yourself: why should they care about this? If you don't have an instant answer, go back to the drawing board. #goodbranding #goodadvertising #goodcontent

[SMSW Media @SMSWmedia]

Take the time to (digitally) wine and dine your prospects. Get to know them. Let them get to know you. If they ignore you, back off. If they show interest, turn up the heat - you're onto a winner! #contentmarketing #digitaladvertising #helpforSMEs

[SMSW Media @SMSWmedia]

Use this time to get your #contentplanning or #production underway! Create an #evergreencycle that will pay off into Qs 3 & 4. Then start making. Brief, write, film, design. And if none of that sounds appealing, ask an #marketingagency to do it all for you. We know one... #social

[SMSW Media @SMSWmedia]

No budget for influencers? Why not team-up with another business instead? You can easily #doubleyourreach, and the value of your #content. The only rule is: #stayrelevant. We don't want to see any chiropodist X catering company collabs, thanks. #marketingstrategy #businesssupport

[SMSW Media @SMSWmedia]

You'll be amazed what you can learn about your customers through fun, interactive #socialmedia features like polls & questions. Find out what they think of recent products. Get them to vote between two new colourways. Follow up with DMs to keep the chat going. #smehelp #smallbiz

[SMSW Media @SMSWmedia]

So you need a stream of #content, stat. But you're stuck at home. Don't worry! Here's the plan: pick out your top past #blogposts, #socialmediacontent, #testimonials, #casestudies etc. and recycle them with no shame. If they're still relevant and valuable, they're good to go.

[SMSW Media @SMSWmedia]

#Quarantine has millions turning to online communities for crucial social contact. That's the kind of value a branded #facebookgroup can give. Connect on a personal level: ask questions, get feedback & dive into discussions. Groups are a hit with the #facebookalgorithm too 💪

[SMSW Media @SMSWmedia]

While doors to your biz are shut, showcase your expertise & add value to your audience. #Landscapegardener or #childminder, you can give people loads to #tryathome. Useful enough & word will spread. Still feeling weird about being on camera? Just use a photo or #graphic instead.

[SMSW Media @SMSWmedia]

We've been blown away by #creativity from some #brands already. Offering value & entertainment for people stuck inside is what #brandbuilding dreams are made of. Just make sure it relates to your business. No one wants to see a #yogaclass from an #ITspecialist... or do they? 🤔

[SMSW Media @SMSWmedia]

A #contest can do wonders for a #localbusiness trying to #increaseengagement & #awareness. The prize could be whatever you want - a coupon, gift box or even a free hour of your services. Be careful to choose rewards you can still fulfil throughout (or after) lockdown.

[SMSW Media @SMSWmedia]

Maybe you're a #personaltrainer challenging people to plank or a #graphicdesigner who's made a #storytemplate to fill in? Just make sure it relates to your company so users can link it to you. The more fun & simple, the more likely it will catch-on. Hello free #brandawareness 👋

[SMSW Media @SMSWmedia]

Everyone is worrying about money. On one hand this might be hurting your biz. But look at it as a chance to #securefuturebusiness by prompting people to come back. Offering extra in times of trouble #helpsthecustomer & #buildsrelationships by showing you'll be there for them.

[SMSW Media @SMSWmedia]

If you just eye rolled, congrats. Come back tomorrow instead. But if you've had 0 hours or man power to set up #socialmedia for your business yet - do it now! It's a crucial direct line to customers. Research which #platform your audience is using & make that first introduction.

[SMSW Media @SMSWmedia]

Hey, it's possible not every tip will be right. But one idea can always spark another. Try them out, tweak them to suit and tell us how you get on.

[SMSW Media @SMSWmedia]

From tomorrow, in a bid to help #smallbusinesses across the country make it through #COVID19, we'll be posting a FREE new #marketingidea you can use to keep your customers engaged and on-board. The truth is: marketing is more important now than ever. And we've got a plan.

[SMSW Media @SMSWmedia]

Is your team firing on all cylinders and covering all bases when it comes to #marketingforbids? You'd better read this, just to make sure 😉

👉 https://t.co/2L9Jc7jxjO

[SMSW Media @SMSWmedia]

ICYMI: #Facebook #AdsManager blocks #StoreTraffic ad objective to help stem #COVID19 spread. Necessary or pointless?