Social Media Training School

The accessible, flexible and cost-effective social media training platform for businesses starting up or looking to expand.
Let us help you evolve your ideas.

[Social Media Training School @SMTSsocial]

Did your engagement levels drop when the temperature rose? You're not alone...

Research has confirmed that in the summer brand engagement is lower when it is sunny - as we are more likely to be off our phones than scrolling for hours!

[Social Media Training School @SMTSsocial]

Evergreen content is AMAZING for #socialmedia!

If you’re not sure what ‘evergreen content’ is...think of evergreen trees. They keep their leaves all year round, and never lose them. #Evergreen social content is something that's consistently relevant, no matter the time of year.

[Social Media Training School @SMTSsocial]

#Keywords help people find your social media account...but are you using them in all of these places?

1. Your handle
2. Your user name
3. Your bio
4. Your post caption
5. Hashtags

[Social Media Training School @SMTSsocial]

HOW TO STOP IT FROM BEING VANITY
✨ Connect it to business metrics - does it show you have more awareness? More links to your website?
✨ Track to see what does and does not work, and what the best posts have in common
✨ Track figures month on month to see trends

[Social Media Training School @SMTSsocial]

Let's talk vanity metrics!
#VanityMetrics include follower numbers, as well as post likes.

[Social Media Training School @SMTSsocial]

They're considered vanity metrics because people spend so long looking at them and, on some level, they are meaningless.
BUT if your business is on social, these metrics can be valuable. Followers make sure you've an audience, engagements tell you if people enjoyed your post.

[Social Media Training School @SMTSsocial]

There are so many things that can affect how many hours you have 'free' in a day.

So don't worry if you seem to be going at a different pace than others, or if it takes you longer to achieve something.

You're doing what you can, in your own time, and that's worth celebrating.

[Social Media Training School @SMTSsocial]

Happy 19th birthday, @LinkedIn! 🥳

It was in May 2003 that #LinkedIn was officially launched.

[Social Media Training School @SMTSsocial]

What does making cupcakes and writing social posts have in common? They're both better in batches. 🧁

Find out more about content batching in our latest blog: https://t.co/QyhbXYU3Wl

[Social Media Training School @SMTSsocial]

Post reach isn't everything! Here's why 👇

Sure you could reach 100,000 people (or more!) with a post...but are they ACTUALLY the people you want to talk to?

Instead of focusing on being seen by everyone, try to aim your posts towards your ideal audience.

[Matt Navarra @MattNavarra]

Google, Meta, and others will have to explain their algorithms under new EU legislation https://t.co/9h84X63ii4

[Social Media Training School @SMTSsocial]

Coca Cola was originally sold in a glass for 5 cents, and although some people claim only 25 bottles were sold in the first year, it was really an average of 9 glasses a day. If Coca Cola can grow from small, consistent sales, so can you!

[Social Media Training School @SMTSsocial]

We take the social media strategies that work for big businesses...and give them to the time-poor.

We help businesses grow on social media by providing easy to understand tips.

#SmallBusinessAdvice #SocialMediaSupport

[Social Media Training School @SMTSsocial]

Four easy ways to hook in readers:
⭐ Invoke curiosity e.g. Are you making this mistake?
⭐ Say something controversial e.g. Reels suck (here's why)
⭐ Make it relatable e.g. Ever struggled to find post ideas?
⭐ Say what the post will achieve e.g. Double engagement with this tip

[Social Media Training School @SMTSsocial]

Recently, parcel delivery company Hermes changed its name to Evri, and introduced a new logo. But does that change how people how people see the company?

Check out our blog to learn how #branding is more than a logo... 👇

[Social Media Training School @SMTSsocial]

To fix this, make sure you carry out #CommunityManagement and take time to like - and where possible, reply to - positive comments as well as the negative!

[Social Media Training School @SMTSsocial]

So many companies only respond to negative comments on their posts (putting out the social media fires) and therefore don't engage with those saying nice things. By doing this, they're not nurturing the conversations from fans (that is, watering the flowers).
#CommunityManagement

[Social Media Training School @SMTSsocial]

What does that mean?
It means that people could stop engaging with you positively, as they get no benefit from it, and instead only comment or respond when something is wrong. If that happens, customers will think about you in a negative way.

[Social Media Training School @SMTSsocial]

When people see your posts, they should instantly be able to tell it's from you. This is because of #branding. Branding is SO much more than just a logo: it's about how people perceive your business and what you want to show.

Here's 4 tips to nail your social media branding...

[Social Media Training School @SMTSsocial]

People share your content because it says something about THEM, their life and how they want to be seen.

Think about what your customers are interested in and how you can tell a story that they can relate to.