Sunil Neurgaonkar

Growth @getadoptai | Hosting @saas_sessions podcast - SaaS Sessions | Prev @gtmbuddy @whatfix

[Sunil Neurgaonkar @SNeurgaonkar]

Big Bear Lake 🤌

[Sunil Neurgaonkar @SNeurgaonkar]

AI transformation is the new corporate "synergy" - mostly a buzzword that masks the real problem.

Everyone is obsessed with buying AI agents to automate tasks, but nobody is talking about giving their employees actual agency.

The best tools in the world won't fix a culture that:

- Hides context behind manager titles
- Requires 5 approval cycles for a copy change
- Treats every IC as a risk vector instead of an owner

You don't have a tooling problem. You have a trust problem. If you want to move at AI speed, you have to stop gating information and start letting people make calls

Agents wait for instructions. High-agency employees find the signal and push the work forward. Build for the latter

[Sunil Neurgaonkar @SNeurgaonkar]

The companies building AI to replace your sales team are hiring sales reps faster than anyone else

OpenAI and Anthropic are proving that distribution is the ultimate moat. 20% of their open roles are in GTM.

Why? Because a $1M+ enterprise contract doesn’t happen in a Stripe checkout. It happens through relationships and forward-deployed engineers.

We’re seeing the Palantirization of everything. High-touch, technical distribution is the new default.

Stop marketing automation and start building your human GTM engine. That’s where the real revenue lives

[Sunil Neurgaonkar @SNeurgaonkar]

Lmao 😂

[Daniel @growing_daniel]

adding our first girl to the gc

[Sunil Neurgaonkar @SNeurgaonkar]

Gstack (@garrytan) + @grok + Hermes (@NousResearch) is a deadly combo right now

You can pretty much build whatever you want and it’s going to change how we build 🫠

[Manchester United @ManUtd]

Sir Matt Busby Player of the Year ✅
United Players' Player of the Year ✅
FWA Footballer of the Year ✅
Premier League Player of the Season ✅

That's our Bruno 🐐

[Sunil Neurgaonkar @SNeurgaonkar]

@kshitija_sarda Wow

[Sunil Neurgaonkar @SNeurgaonkar]

@DJ_CURFEW The sharpest insight here: AI doesn’t remove the bottleneck, it moves it from execution to judgment.

Once output is cheap, architecture, taste, QA, and customer context become scarce.

The hard part is measuring 100x without mistaking velocity for impact.

[Adopt AI @getadoptai]

1/ 200 hours of finance work → 4 hours with an AI agent. The R&D tax credit automation breakdown 🧵

[Sunil Neurgaonkar @SNeurgaonkar]

Bye bye @openclaw

Hello Hermes @NousResearch

[Sunil Neurgaonkar @SNeurgaonkar]

Most events fail at prep and follow-up, not at the booth.

4 weeks before, 3 days during, 2 weeks after

Get the rhythm right, and an event is the highest-ROI channel a B2B company can run

I've personally executed this through dozens of events. Run the rhythm.

[Sunil Neurgaonkar @SNeurgaonkar]

Most events fail because of what happens before and after, not at the booth.

Here's the 4-week prep + 3-day execution + 2-week followup I run for every event at @getadoptai

The framework is from a playbook I put together with @I_mgokul (@whatfix)

[Sunil Neurgaonkar @SNeurgaonkar]

Day 15 after the event: the pulse check

Open every event lead & ask, "Has someone on our team touched this in the last 7 days?"

Warm leads decay to cold in 30-45 days

If you can't restart the conversation by day 15, you've lost the pipeline you spent the booth budget to earn

[Sunil Neurgaonkar @SNeurgaonkar]

So good 🤌😂

[Mom @mom_agency_]

Claude's first day at Dunder Mifflin

[Sunil Neurgaonkar @SNeurgaonkar]

Here's how you can get started with Field Marketing with a Crawl, Walk, Run framework

https://t.co/NI2gpMyPYg

[Sunil Neurgaonkar @SNeurgaonkar]

All four digital channels are getting harder at the same time:

- PPC up 15-30% YoY
- organic clicks getting eaten by AI Overviews
- cold outbound deliverability collapsing
- social is noisy

I bet $500K of our 2026 GTM budget on field marketing instead. Here's the framework 👇

[Sunil Neurgaonkar @SNeurgaonkar]

PPC, organic, cold outbound, social. The four channels every B2B GTM team relies on.

All four are breaking at the same time.

This isn't four separate problems. It's one shift with four faces.

[Sunil Neurgaonkar @SNeurgaonkar]

Four channels, one shift.

Algorithms have decided they're not your distribution partner anymore.

The teams that win the next 3 years find audiences in rooms an algorithm doesn't decide who enters.

Events, communities, partnerships. 🚀