SPA Prof Academy

SPA Professional Academy - Providing courses for CIM Professional Marketing Qualifications and CAM Digital Marketing Qualifications

[10X Business @10x_business_0]

The 8 Greatest Ads of All Time & Why They Worked:

1. Volvo (The Technician)

Cost: $1M
Results: 15M views in 7 days, $130M in revenue.

Why it worked: Stunning visuals + clear product demonstration.

[Simon Cooke @SimonMagus]

Marketers aren't 'hacking your brain' they are just good communicators, https://t.co/UiayJDwdhT

[Dr. RWP @Dr_RWP]

"Personalisation is the key. Automate the process, never the engagement." - @Sam___Hurley #quote on the implementation of #automation in #marketing communications.

[SPA Prof Academy @SPA_PA]

This is very true - if not done well automation is very un desirable.

[Dr. RWP @Dr_RWP]

Increasing #automation of communications may be an inevitable consequence of #technology, but that doesn't mean that it's necessarily desirable..

[SPA Prof Academy @SPA_PA]

@Dr_RWP @CharityHourUK @Google @GoogleAds I checked and they still offer it, not sure what the terms and conditions are though but certainly a good thing to offer.

[SPA Prof Academy @SPA_PA]

@Dr_RWP @CharityHourUK Many media channels used to carry advertising for charities at low or zero cost, I'm not sure how much that happens with digital channels although Google do offer free ads for not-for-profit organisations.

[SPA Prof Academy @SPA_PA]

@Dr_RWP @CharityHourUK As for a commercial organisation, if the advertising generates additional revenue above the cost of the advertising then it is appropriate spend - unless there is a more relevant way to spend the money.

[SPA Prof Academy @SPA_PA]

@abbie_harrop Glad to be of help!
What was that I was saying yesterday about market pricing - how much should we be charging you for help with marketing strategy development😉

[SPA Prof Academy @SPA_PA]

@nerddigitaluk @EvokeClassics @sarahcrabtreee Congratulations!

[SPA Prof Academy @SPA_PA]

If anyone wonders why follower numbers on social media is classed as a vanity metric this message we just received hopefully clarifies it 😂

[SPA Prof Academy @SPA_PA]

Our latest blog looks at sustainability initiatives from @AbelandCole
Available to read here - https://t.co/1dojlE6GW7

[SPA Prof Academy @SPA_PA]

@abbie_harrop @cim_marketing Great to have you in a study group again.

I do wonder if we should add dietary requirements to our enrolment form, might confuse newcomers who aren't aware of the goodies we send out though!

[SPA Prof Academy @SPA_PA]

It's great to have returning students! Maybe we should ask about dietary requirements on our enrolment form🤔 I remembered this about Abbie because she mentioned it in a face to face workshop.

[Abbie Harrop @abbie_harrop]

Three years ago, I received my @cim_marketing Level 4 certificate in professional marketing… last night, I had the first session of my Level 6 diploma!

Shout out to @SPA_PA for remembering I don’t have dairy and sending a load of vegan goodies to fuel the study sessions 💚 #cim

[SPA Prof Academy @SPA_PA]

Sometimes it's really obvious when AI is involved, but a human touch can bring things back. Good recovery here from IKEA. But the bot needs some training.

[SPA Prof Academy @SPA_PA]

Really pleased for all our students who have achieved these results - they represent the work put in by them during the course.

If you would like to know more about the courses and how to join us for your studies please get in touch.

[SPA Prof Academy @SPA_PA]

#ThursdayThoughts

[SPA Prof Academy @SPA_PA]

Integration of the full marketing mix elements is essential, they rely on each other to create a compelling offer to customers. How we present them really matters as this example shows

[Andy Sherratt @andyps1275]

Busy evening yesterday making mince pies and cookies for @SPA_PA students - end of term home made cakes! All packed up in boxes now ready to post out today.

[SPA Prof Academy @SPA_PA]

@LauraHoneycomb Congratulations Laura, sorry we weren't able to be there to share the day with you.