SOMETHING

[Fefo (J.A.Alguacil) @ciberfefo]

Termina la temporada de conferencias hasta septiembre. Esta semana durante una de ellas, alguien me preguntó por el ingrediente “secreto” que pueda potenciar una marca.

Mi respuesta es siempre la misma: la sorpresa.

La falta de sorpresa dinamita nuestras relaciones, las hace más caras, fáciles de olvidar. Y toda marca se construye en base a sus relaciones y si estas dejan de sorprender, dejan de funcionar.

Nos vemos en septiembre, con más reuniones de ciclo. Mientras tanto seguimos en @STH_Strategic que están haciendo un trabajo espectacular.

[SOMETHING @STH_Strategic]

The #future is not predicted; it is designed by embracing the #complexity of chaos.

[SOMETHING @STH_Strategic]

Events are the most powerful communication media, because they are the only one that activates relationships.

That is why they demand high-end technical preparation so good it goes unnoticed. Like the best technology: we take it for granted precisely because it works.

[SOMETHING @STH_Strategic]

Just to be cool…

[SOMETHING @STH_Strategic]

Planning a shoot properly shows when no time is wasted, when the team knows exactly what to do, and when every resource is used more effectively.

In healthcare communications, good pre-production is what allows content to be created with focus, structure and purpose.

[SOMETHING @STH_Strategic]

Culture doesn’t follow strategy. It is strategy.

[SOMETHING @STH_Strategic]

Cultural Design is the ability to read context before acting on it. To understand the tensions, codes and values that drive people. And to turn that knowledge into strategy.
Complexity is the starting point. It is analysed, understood, and used.
Embrace the Chaos. STH_

[SOMETHING @STH_Strategic]

This is just the beginning…

[SOMETHING @STH_Strategic]

We officially welcome STH_, a new concept in health communications. A new way of understanding influence through anticipation. A new model grounded in collaboration as a strategic consultancy hub. Meet https://t.co/CnjS423t4d

[SOMETHING @STH_Strategic]

Scientific meetings succeed when evidence drives every single element.
Because a narrative without impact generates no influence.
And for that, debate beats reading. Interaction beats listening
Health communication is always a long-term relationship
#STH #ScientificCommunication

[SOMETHING @STH_Strategic]

Scientific meetings succeed when evidence drives every single element.
Because a narrative without impact generates no influence.
And for that, debate beats reading. Interaction beats listening.
Health communication is always a long-term relationship
#STH #ScientificCommunication

[SOMETHING @STH_Strategic]

Scientific meetings succeed when evidence drives every single element.
Because a narrative without impact generates no influence.
And for that, debate beats reading. Interaction beats listening.
Health communication is always a long-term relationship
#STH #ScientificCommunication

[SOMETHING @STH_Strategic]

Make SOMETHING_ with love to Maleón Spain

[SOMETHING @STH_Strategic]

Cuando una marca de salud quiere comunicar, el primer paso es entender la cultura en la que interactúa.

La comunicación más sólida se construye sobre lo que una marca significa para su mercado, pero también sobre algo mucho más importante; lo que aspira a ser y aportar.

[SOMETHING @STH_Strategic]

Being imitated is a compliment; being copied is a joke. You can’t create anything new by looking at others, because it only shows you don’t know who you are.

[SOMETHING @STH_Strategic]

Rodaje nocturno. Semanas de preparación.. La complejidad de la grabar por la noche es sólo la parte visible.
Pero a e siente en el equipo. en la satisfacción del cliente cuando vislumbra lo que sale.
Cuando todo es complejo, difícil e incierto…
EMBRACE THE CHAOS
something

[SOMETHING @STH_Strategic]

Empezamos: https://t.co/OV1hjZbHGs

[SOMETHING @STH_Strategic]

Reality is more complex than we like to accept. There is only one strategy that shapes the future: #embracethechaos .

[SOMETHING @STH_Strategic]

Starting out is never simple, especially when you’re doing it by redefining a business model, a service, and a relationship. But nothing worthwhile ever came easy, which is why we believe embracing chaos rather than avoiding it is always the better way out.

[SOMETHING @STH_Strategic]

#Events are the most powerful communication medium in existence, the only one capable of creating, strengthening and improving relationships amongst participants, turning culture into a collective experience.
#EventStrategy #CorporateCulture #StrategicCommunications