@EgoDriv It doesn't actually matter if you win an argument or not
It's all about conveying the impression that you've won.
Maintain a calm voice & control the pace.
This will menace them
6. Liking - The more you like someone, the more you’ll be persuaded by them
Companies should create a great About Us page, to share something similar with more superficial interests
Telling potential buyers about the similarities between staff & them will boost conversion rates
5. Authority - It's Human nature to obey authoritative figures
Job titles (Dr) & (CEO) infuse an air of authority, making the average person more likely to accept what that person says
In advertising you'll always see authoritative figures like celebs become the face of a brand