ST Alliance

The Scottish Tourism Alliance (STA) is the representative body for Scotland's tourism industry.

[ST Alliance @st_alliance]

Join like-minded businesses as an STA member👋

Whether you’re a small business seeking networking opportunities or a large organisation needing support navigating legislation, there's a membership to suit all business types & sizes.

Email [email protected] to find yours.

[ST Alliance @st_alliance]

🕚 24 hours to go until our webinar with @HotelPartnerY_M.

This webinar will share accessible and actionable advice on tackling challenges such as skills shortage, optimising performance, and making the most effective use of technology.

Sign up today:
https://t.co/jSoR1LDtWs

[ST Alliance @st_alliance]

Scotland stands on the world stage this Sunday as we wish our national team the very best of luck at the World Cup. Their journey is more than a sporting moment — it's a reminder of Scotland’s global appeal, its cultural influence, and the warm welcome that defines our nation.

[ST Alliance @st_alliance]

📢Less than one week to go for our upcoming webinar with @HotelPartnerY_M

We’ll be discussing the key challenges and opportunities shaping the hospitality sector, as well as expert insights.

Not signed up yet?
https://t.co/jSoR1LDtWs

#Hospitality #Scotland #AI #Hotels #Webinar

[ASSC News @ASSCnews]

🚨 ASSC Spring Barometer Survey 🚨

Closing 28 June.

We need self-catering operators across Scotland to share their views on trading conditions, bookings and business confidence.

Your feedback helps inform discussions with Scottish Government, VisitScotland and the Scottish Tourism Alliance.

⏱ <10 mins
📊 Open to all operators
Every response strengthens the sector’s voice.

Take part 👇
https://t.co/lp5MrVsDnS

@st_alliance @VisitScotNews @FionaCampbell74 @SaveSCScotland

[Marc Crothall MBE @MCrothall]

Thx @StephenFlynnSNP 4your time yesterday, was a good KO conversation. There’s lots to be getting on with to max the opportunity that exists in Scotlands Tourism &amp; Hospitality Sector &amp; drive economic growth &amp; wider benefits for all. The @st_alliance looks fwd 2 working with you

[ST Alliance @st_alliance]

Find out more and sign the petition at https://t.co/C2qY0Al2yA

[ST Alliance @st_alliance]

We are backing #VATsTheProblem. STA members have since the organisation formed joined other association colleagues and business leaders in industry in the call for a lower VAT rate which will allow businesses to survive, thrive, create jobs and grow receipts for the exchequer!

[ASSC News @ASSCnews]

📢 Self-catering operators across Scotland: we want to hear from you.

Complete the ASSC Spring Barometer Survey and help shape our advocacy work with VisitScotland, the Scottish Tourism Alliance, and the Scottish Government.

⏱ Takes less than 10 mins
📅 Closes midnight 28 June

Please complete and share 👇

https://t.co/lp5MrVsDnS

@SaveSCScotland @FionaCampbell74 @st_alliance @VisitScotNews

[ST Alliance @st_alliance]

We have entered a new parliamentary term, and there is no better time to get to know The STA — the largest and overarching trade body for Scotland’s tourism and hospitality industry.

This video provides an overview of who we are,our policy priorities, and the value of the sector

[ST Alliance @st_alliance]

📣 Are you signed up to our newsletter?

Our end‑of‑month Industry Newsletter has just landed — a sector-wide snapshot of insights, updates, news, and everything shaping Scotland’s tourism landscape.

Catch up on the May edition here👉 https://t.co/XRaai2Taon

[ST Alliance @st_alliance]

🤔Have you secured your spot yet?

We’re teaming up with @HotelPartnerY_M for a free webinar packed with insights on revenue optimisation, development opportunities, and AI‑driven efficiency to help hoteliers stay ahead.

Sign up today: https://t.co/jitWleoqC1

[ST Alliance @st_alliance]

We welcome @scotgov's decision to create a dedicated Cabinet Secretary role for the tourism sector. This achievement reflects months of engagement by the STA and our Policy Working Group, ensuring the sector’s priorities were understood and represented.
👉https://t.co/fw60s43kic

[ST Alliance @st_alliance]

The UK Government has confirmed a temporary VAT reduction from 20% to 5% on a defined range of children‑focused costs, including kids’ meals, children’s cinema and theatre tickets, and entry to family attractions.

Read the press release - https://t.co/MWRHmPdNUa

[ST Alliance @st_alliance]

View our asks on STA website - https://t.co/Do6b3eAGVn

[ST Alliance @st_alliance]

The STA would like to congratulate @ThomasCArthur on his appointment as Minister for Business and Fair Work. We've had a constructive relationship with the Minister in his previous roles and look forward to working with him to deliver on our asks of @scotgov in the new term.

[ST Alliance @st_alliance]

We are delighted that @scotgov has listened to our manifesto ask for a named Cabinet Secretary role to champion the tourism sector. We look forward to working in partnership with the new Cabinet Secretary for the Economy, Tourism and Transport, @StephenFlynnSNP.

[ST Alliance @st_alliance]

The STA congratulates John Swinney on becoming Scotland’s First Minister and urges him and his Cabinet to consider its priorities for the first 100 days, first year and full parliamentary term to support and grow Scottish tourism.
Read more: https://t.co/Do6b3eAGVn

[ST Alliance @st_alliance]

Join the Scottish Tourism Alliance &amp; HotelPartner for a free webinar on profitable growth in Scotland’s hospitality sector.

Expect insights on revenue optimisation, development opportunities, and AI‑enabled efficiency.

Register: https://t.co/mXMONOFMlG

[ASSC News @ASSCnews]

Highland self-caterers: now is the time to speak up.

Highland Council is consulting on expanded Short-Term Let Planning Control Areas across Highland Rural and Inverness City.

ASSC is urging operators and tourism businesses to:
✔ Respond to BOTH consultations
✔ Read the guidance and ASSC response
✔ Share with others who rely on tourism

If operators stay silent, others will shape the narrative.
https://t.co/IbHeLrk07I

@SaveSCScotland @FionaCampbell74 @st_alliance

[ST Alliance @st_alliance]

Following the Scottish Parliament election, we're calling on the incoming Scottish Government to give tourism and hospitality Cabinet-level recognition.
If jobs, growth and the economy are priorities for Scotland, then tourism and hospitality must be too.
https://t.co/AJn4IM8CSL