"what would you say is the biggest difference between the image people have of lee know and what you're actually like?"
🐰: actually, in the beginning when we debuted, people said that i was cold/blunt, so it was kinda hard to approach me. but these days, people approach me really comfortably. i guess my impression has become a little softer/gentler. and i’m actually the type who teases a lot too, so it's good 😊
Stray Kids' Lee Know Selected as Brand Ambassador for Matin Kim's 26FW Season
"Popular boy group Stray Kids' Lee Know has been selected as the brand ambassador for Matin Kim's 26FW season.
Lee Know is an artist who demonstrates a wide expressive range, moving from intense performances on stage to natural, relaxed looks in everyday life.
By selecting Lee Know as ambassador, Matin Kim plans to expand beyond women-centric styling and strengthen its unisex lineup, allowing everyone to enjoy Matin Kim items regardless of gender.
The 2026 Autumn-Winter campaign presented with Lee Know is based on the concept of "a celebrity inside and outside a magazine." It captures both the natural daily life outside the magazine and the polished celebrity persona inside it.
Lee Know styled a range of wearable autumn pieces suitable for daily life, including logo knits, zip-ups, beanies, and a expanded selection of bottoms like cargo pants and track pants. The collection also features a padding (puffer jacket) lineup for the winter season, offering a versatile seasonal look that balances warmth and style.
The padding collection, a key focus for the FW season, stands out for its wide variety in thickness, quilting patterns, colors, and materials. It broadens consumer choice with options ranging from lightweight outerwear for easy daily wear to heavy outerwear built for severe cold.
Additionally, by incorporating basic quilting, diamond patterns, and both matte and glossy finishes, the collection achieves a sporty yet trendy style."