Introducing our "Creating a Fairer Future of Work" blog mini-series written by our Research and Creation Lead @S_Parslow, read her article here!
https://t.co/lShcInHDbv
We wrote a short piece on how #emca research by myself, @s_parslow and @lizstokoe challenges the oversimplification of client or customer ‘types’ (or #personas) and shows how #segmentation occurs off-script in live encounters: https://t.co/vRJ0aPKhQK