Samuel Roa Cárdenas

Building Trueadvertize | B2B Outbound & GTM | High-Performing Finswimmer

[Samuel Roa Cárdenas @SaamCrdens]

99% of B2B founders are making sales triggers worse and worse.

Yes, that includes you.

THREAD

[Samuel Roa Cárdenas @SaamCrdens]

Top 5 collaborations that nobody asked for but are fucking awesome:

Congrats to the team, I remember watching these two guys YouTube videos every day while building my company.

Makes me happy for them.

[Iman Gadzhi @GadzhiIman]

Proud to announce that I've acquired a stake in ListKit.

10 years ago I was sending cold emails one by one with no data and no infrastructure. Every business I've built since came down to reaching the right people at scale.

ListKit is the first platform that gives a first-time founder the same outbound firepower as a funded sales team. So this isn't a passive investment. Their full sending infrastructure is being built directly into https://t.co/oCTQ9iNCDD.

Credit to the founders Andre, Daniel, Christian, Dan and Oliver. Bootstrapped to a €45M valuation in under three years.

Latest addition to the portfolio. Now back to work.

[Samuel Roa Cárdenas @SaamCrdens]

I’m moving into codex and grok…

[BOOTOSHI 👑 @KingBootoshi]

what watching anthropic vs. the department of war feels like

[Samuel Roa Cárdenas @SaamCrdens]

We back

[Samuel Roa Cárdenas @SaamCrdens]

Now, I need someone to help me to create some visuals and carousels for LinkedIn posts on an ongoing basis.

This is what type of visuals I looking for

If you’re interested, please dm me and show me your work, I’ll get back to you

Cheers and xoxox

[Samuel Roa Cárdenas @SaamCrdens]

Now, I need someone to help me to create some visuals and carousels for LinkedIn posts on an ongoing basis.

This is what type of visuals I looking for

If you’re interested, please dm me and show me your work, I’ll get back to you

Cheers and xoxox

[Samuel Roa Cárdenas @SaamCrdens]

Thanks for everyone that has shown interested in this project, appreciate it a lot.

The project is already covered.

[Samuel Roa Cárdenas @SaamCrdens]

Hey, I need a new website design for this 2025.

Comment this post if you're up to a new project.

xoxoxo

[Samuel Roa Cárdenas @SaamCrdens]

Hey, I need a new website design for this 2025.

Comment this post if you're up to a new project.

xoxoxo

[Samuel Roa Cárdenas @SaamCrdens]

nothing is granted is life.

work hard.

[Samuel Roa Cárdenas @SaamCrdens]

you should show your draft cold email messages to your customers before you send them

[Samuel Roa Cárdenas @SaamCrdens]

When building your outbound motions, always ask yourself

"what's the fastest way to provide value?"

[Samuel Roa Cárdenas @SaamCrdens]

You gotta work hard for what you want.

[Samuel Roa Cárdenas @SaamCrdens]

Here's one of the best Clay workflows I've ever made to deliver value at scale programmatically 👇🏼

I've been clocking hours into this workflow in the last week and I can say you'll find value from it.

In this video, I'll show you why I think this workflow is so powerful:

⤷ It qualifies and scores your account lists efficiently and fast.
⤷ It determines the account's ICP profiles, persona targeting, industries, and intent signals.
⤷ Determine and analyze key value props to identify the right fit criteria for the account you're researching.
⤷ Search the web to find new potential customers for that specific account and validate that research with actual data.
⤷ Write relevant copywriting programmatically based on all the context just built (all the things I just described to you)

and MOREEEEE!

I'd love to hear your thoughts on this.

Is it too crazy?

What can be better in terms of copywriting?

Whatever kind of feedback is gonna be well-received by me hehe

P.S. This workflow was made while I was saying this mantra in my mind every single time.

"This needs to be valuable, needs to be valuable, needs to be valuable..."

I just hope it is.

[Samuel Roa Cárdenas @SaamCrdens]

Here's how I'm creating memes for each prospect based on their LinkedIn profile and specific to their situation programmatically 👇🏼

Okay, this video is going to be a funny one, as I'm writing this post, I'm laughing because the memes the AI is generating are so bad that makes me laugh hahaha

In today's video, I'll show you how to:

⤷ Make people laugh programmatically
⤷ Get started with the HTTP/API feature inside of Clay
⤷ How to parse JSON using formulas to structure data easily
⤷ Creative ideas to use in your follow-up emails or LinkedIn messages for your GTM outbound workflows.

Hopefully, this video will help you understand the endless possibilities of clay to create complex workflows that help you to get unstructured data from the web in the desired structure you want.

(the world is yours if you can read API docs and apply them in your sales motions🤭)

s/o to Yash Tekriwal at the Clay Team, he taught me how to use HTTP/API GET and POST actions to exchange data easily between software.

I took inspiration from him and made my own Clay meme workflow for my outbound motions.

To prove this concept, comment whatever you want below and I'll reply to your comment with the meme I generated programmatically based on your LinkedIn Profile.

Hope you find this funny and helpful!

P.S. Here's the template if you want to have it and use it for your projects!

https://t.co/SaKOQOM4Sg

[Samuel Roa Cárdenas @SaamCrdens]

If you don't know how to link company tables with people tables in Clay to create outbound workflows that generate meetings

This video is for you.

I'll show you how you can use the 'Write to Another Table' and 'Lookup Multiple Rows in Other Table' features inside of https://t.co/4kYUdyGoAH

This is truly useful if you need to (for example):

⤷ Reach out to people you find at companies using the "Find People at Company" Clay feature.

⤷ Build automatic outbound workflows from initial company data to specific ICP criteria and Personas.

⤷ Structure company data inside personas' workflows for your outbound motions.

⤷ Look up data from another table that you need to use in the table you're working on.

Hope you find this useful for you and if you have any questions, I'll be more than happy to help!🤠

[Samuel Roa Cárdenas @SaamCrdens]

I just want to be great

[Samuel Roa Cárdenas @SaamCrdens]

what do you want to learn about https://t.co/d3SkmRwajG?

[Samuel Roa Cárdenas @SaamCrdens]

sometimes you just need to be alone, stare at a screen for 8 hours + and work on your dreams

[Samuel Roa Cárdenas @SaamCrdens]

work harder baby, you'll like it

[Samuel Roa Cárdenas @SaamCrdens]

I just love working harder

It's a blessing