Sabio Mobie

[Sabio Mobie @SabioMobile]

“Having the ability to really connect the mobile to #CTV, like we do at App Science, allows advertisers to have deeper #insights into audiences” Helen Lum, EVP of @App Science discusses CTV’s efficiency in targeting ads compared to linear TV with @BeetTV. https://t.co/O451EgmIvF

[Sabio Mobie @SabioMobile]

Advertisers need effective and granular targeting as consumers spend more time with digital media. AJ Kintner, EVP of Advanced Video Strategy at Publicis Groupe, chats about the advertisers’ pursuit from the shift between linear TV to CTV.
https://t.co/3XdF9avyoE

[Sabio Mobie @SabioMobile]

While several years ago CTV platforms provided limited information about campaigns, they now share more data as the marketplace has grown. Mike Parent, SVP of Media Strategy & Operations addresses this growth and how CTV provides insights for ad targeting.
https://t.co/of6pJbdTb5

[Sabio Mobie @SabioMobile]

Mobile data helps marketers effectively predict, reach, and understand their target consumers in a privacy-compliant environment. Our CEO, Aziz Rahimtoola kicks off BeetTv’s leadership series, Data: Powering CTV for Marketers.

https://t.co/ekXYiBN434