sablackwell1020

Channel and Partner Marketing Coordinator, Demandbase

[Demandbase @Demandbase]

We're more than excited about this year's #ABMSummit and feeling the ❤️❤️❤️

Use promo code SWEET50 to save 50% off your registration through 2/19, and don't miss your chance to network and swap stories with 1,000+ #ABM leaders and practitioners at #B2B companies.

[sablackwell1020 @Sablackwell1020]

When comparing traditional B2B with #ABM

[sablackwell1020 @Sablackwell1020]

"On average, it takes 11.4 pieces of content before someone is going to make a decision." -
@michael_waldron

How can we create a great content experience?
- Environment
- Structure
- Engagement

#ABM

[sablackwell1020 @Sablackwell1020]

"It's all about offering the right content to the right person at the right time" -@michael_waldron #ABM #AccountBasedEverything

[sablackwell1020 @Sablackwell1020]

"Content is the engine for Account-Based Marketing" -
@michael_waldron #ABM #AccountBasedEverything

[sablackwell1020 @Sablackwell1020]

"#ABM allows you to move marketing into the revenue discussion" -@brianfinnerty

[sablackwell1020 @Sablackwell1020]

Cut through the noise with #ABM

[sablackwell1020 @Sablackwell1020]

Creating efficiency with ABM

"With an account based approach, let's do events that we know our target accounts will be at" -
@brianfinnerty

#ABM #AccountBasedEverything

[sablackwell1020 @Sablackwell1020]

"By focusing on target accounts, we can drive tangible results" -@brianfinnerty #ABM #AccountBasedEverything

[sablackwell1020 @Sablackwell1020]

"#ABM gives you the ability to focus on the accounts and people that matter" -@brianfinnerty

[sablackwell1020 @Sablackwell1020]

"With #ABM, knowledge is power." - @brianfinnerty
Get to know the personas of your accounts.

[sablackwell1020 @Sablackwell1020]

How do you get your team on board?
"Get started today" -@MikeSwainey

[sablackwell1020 @Sablackwell1020]

"Arguably one of the hottest trends in marketing right now." -@michael_waldron #ABM

[sablackwell1020 @Sablackwell1020]

Getting ready to live tweet @Uberflip's Webinar "Account Based Everything: 6 Common Pitfalls with ABM and How to Avoid Them" with @IntelligentDem and @Demandbase

#ABM #AccountBasedEverything