Sabrina Mitchell

[Sabrina Mitchell @SabrinaM_UNCW]

@aliyakosten @Capitaldemarca That's a great idea!💡Snapchat has a similar feature where users can video call each other in the chat, but honestly I only know a few people who use this. If Instagram came out with an original feature like FT, they would definitely create a wave of buzz! #ICMKTG #UNCWMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman @VANS_66 When it comes to social media, constant innovation⚙️and trendsetting is the key🔑 Creating original and new trends, creating additional features, and improving current features can all aid #Instagram in staying relevant 💡 #ICMKTG #UNCWMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman @VANS_66 uses #Instagram to engage followers and connect them to the lifestyle🛹the brand represents. Their diverse posts consist of music🎵, art🎨, culture🌎, lifestyle🧑‍🤝‍🧑, product👟, and user-generated content to emphasize that they're more than just shoes! #ICMKTG #UNCWMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@jadascimeca @AlexKrallman @wheaties Great point! I think cause marketing is most effective when consumers can tie an emotional connection to a brand and their efforts, and having respected/influential athletes that consumers already connect to as an endorsement definitely aids in Wheaties success! #ICMKTG #UNCWMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman @TitosVodka Cause-marketing efforts are #successful when the efforts increase company sales 📈, gain more brand awareness based on their campaigns, and the brand image is seen/associated with #positivity😀 based on their actions regarding social responsibility 🌎 #UNCWMKTG #ICMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman @TitosVodka has partnered with #Emancipet 🐶and 3 nonprofits by offering products with the Tito's logo on them like leashes , toys🎾, and t-shirts👕 and all the net proceeds from the web store benefit the nonprofits they support! #UNCWMKTG #ICMKTG
https://t.co/9gx8qdcFqD

[Sabrina Mitchell @SabrinaM_UNCW]

@skylar_bunn @AlexKrallman I love💕the idea of students connecting on studying 📖tips and habits! That would be a great use of #FacebookCampus for freshmen and students in the same major/classes 👩‍🎓👨‍🎓 to interact and get engaged❗️ #UNCWMKTG #ICMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman 2.) User activity in the younger demographic has the potential to increase 📈 if universities are going to be incorporating #FacebookCampus but I feel as though students will feel a negative stigma🚫if Facebook Campus posting are required for classes 📚 #UNCWMKTG #ICMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman 1.) Freshmen would benefit 👍by using #FaceBookCampus as a way to get #connected📱 to others at the university by having group forums based on residence hall🏠and to receive updates/info about university events, clubs, and organizations. #UNCWMKTG #ICMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@_coreyfaith_ @AlexKrallman Great point!✅I think more marketers should take advantage of geofencing and hyperlocal targeting strategies! 🌎 I feel like it's an effective way to boost user engagement through mobile marketing 📱 #UNCWMKTG #ICMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman @Starbucks Laptops💻can provide stress relief and comfort! For example, I use my #laptop daily for #Spotify🎵and #YouTube. But the stress relief and comfort provided are not🚫anywhere close to the amount provided by #Smartphones📱 because of their convenience/portability. #UNCWMKTG #ICMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman #Marketers should take advantage of this discovery by utilizing user-generated content campaigns! 💡 Having fun, interactive campaigns, like @Starbucks #WhiteCupContest can tap in to those feelings of stress relief through audience #creativity🖌️ and engagement📢 #UNCWMKTG #ICMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@leb90ukakron @AlexaKaye3 This is such a great point! I think the new market of face masks has allowed for small business owners (like Etsy accounts) to gain more customers since they can provide fashionable and trendy masks similar to major fashion brands for a low/reasonable price. #ICMKTG #UNCWMKTG

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman @Airbnb interacting with their friends at school with activities like "storytelling with crafts", "creative drawing", and "meeting the penguins". With the contraints on demand of the primary service #Airbnb is known for offering, they are doing an exceptional job! #UNCWMKTG #ICMKTG (3/3)

[Sabrina Mitchell @SabrinaM_UNCW]

@AlexKrallman @Airbnb access to cultures and traditions from around the world. They allow you to stay connected with friends/family/co-workers with #airbnbexperiences like "making coffee with a professional coffee taster" and "bartending lessons". It's great for parents with children who miss (2/3)