Safa Rahal, MCIM

CIM #MCIM Member @cim_marketing |

[Mad Over Marketing @MadOMarketing]

Apple welcomed Messi to Miami with a clever billboard.

Messi's games are being streamed on Apple TV worldwide, and the brand is making sure every single person knows about it.

The pink colour is also a nod to Inter Miami's club colours.

#LionelMessi #AppleTV #InterMiami

[Safa Rahal, MCIM @SafaRahal]

@mdemnugent 🤣🤣🤣 reflection, deep dive 🥴

[Safa Rahal, MCIM @SafaRahal]

On a mission to crack the code

[Mad Over Marketing @MadOMarketing]

Making the monthly report is the only hour I feel motivated to be good at my job.

[Safa Rahal, MCIM @SafaRahal]

Meta launches Avatars store where users can buy designer brands like Balenciaga, Prada, and Thom Browne for their virtual selves https://t.co/GTCbwzCvP2

[Safa Rahal, MCIM @SafaRahal]

1 - treat marketing as a cost not an investment
2 - ignore Data
3 - “we are doing digital marketing, we post daily on instagram”
4 - sell products not feelings
5 - “we’ve always done it this way”
#marketing #digitalmarketing #strategy

[Daniel Murray @Dmurr68]

Before blaming the marketing channel, make sure you check:

- The creative
- The copy
- The audience targeting
- The landing page
- The form
- The emails
- The CTA
- The offer
- The value prop
- The buyer experience

Stop always blaming the channel.

[Safa Rahal, MCIM @SafaRahal]

@globalcompact

[Safa Rahal, MCIM @SafaRahal]

It's #goodforbusiness to advance gender equality!Join me in advocating for the #TenPrinciples of the UN Global Compact and the #GlobalGoals #UnitingBusiness Centered around girls' education,gender balance in boardroom,compensation parity & flexible work schedules.
#genderequality

[Daniel Murray @Dmurr68]

6 Common Marketing Mistakes to Avoid

1. Not talking to customers
2. Not working on copy
3. Being everything to everyone
4. "We’ve always done it this way”
5. Not making your customer the hero
6. Not testing and experimenting

What would you add?

[Safa Rahal, MCIM @SafaRahal]

The ugly truth: Men’s ego is justified and is perceived as self esteem. Women’s ego is not justified and is perceived as sensitivity #WomenEmpowerment #GenderEquality #WomeninBusiness

[Safa Rahal, MCIM @SafaRahal]

How to make your marketing department fail, keep thinking:

1 - Marketing is a cost not an investment
2 - you know what your audience wants and offer them what you can, rather than what they really want

[Safa Rahal, MCIM @SafaRahal]

Marketing is an investment, not a cost. A game changer when businesses understand this

[Safa Rahal, MCIM @SafaRahal]

Tip: Sell feelings not products. #EmotionalMarketing

[Safa Rahal, MCIM @SafaRahal]

2nd certificate from @cim_marketing a much needed refresher course #Marketing #BrandStrategy #OnlineCourse

[Safa Rahal, MCIM @SafaRahal]

Thriving in a digitally transformed market, businesses must shift and adopt innovative methods different from those that belong to the industrial era

#DigitalAge #Agility #Innovation #Marketing

[CIM @cim_marketing]

Are you in the know when it comes to #GenZ? 📱

In our new article, We Are Social’s global head of cultural insights provides marketers with what they need to know to successfully connect with this vital demographic: https://t.co/RZfPQtGLX7
#SocialMedia #SocialMediaMarketing

[Safa Rahal, MCIM @SafaRahal]

EMOTIONAL ADVERTISING.

People rely on emotions, rather than information, to make brand decisions. Emotional responses to ads are highly influential on a person’s intent to buy than the content of an ad itself.

@MadOMarketing

https://t.co/gFu0KK5a0s

[Safa Rahal, MCIM @SafaRahal]

Experience doesn’t come with age, it’s the knowledge or mastery gained through exposure.

[Safa Rahal, MCIM @SafaRahal]

Be bold, speak up, fill your seat at the table, break down any barriers that limit your growth …#WomenEmpowerment #ALLtheBossLadies #genderequality #womeninbusiness