Sagar Awatade

Founder @Oracura | Making advanced oral care accessible to every Indian household | 1 Million+ customers served

[Sagar Awatade @SagarAwatade]

I have 4 fake teeth,
2 root canals,
and more than 12 teeth with fillings!

For 20 years, I dreaded every dentist visit.

Then a machine I ordered from the US
became a ₹1Cr business in 2 years.

This is the most personal story I'll ever tell:

[Sagar Awatade @SagarAwatade]

@ganeshsonawane Yup, today first half at tech park one!

[Sagar Awatade @SagarAwatade]

@saybwala @markmeyourze @historywali Please add me to list of visiting doctor who can treat

Emergency Medicine Doctor

Gastroenterologist

Endocrinologist

Dentist for Tooth sensitivity, cavities, or other oral health concerns after excessive sugary food intake.

[Sagar Awatade @SagarAwatade]

@pnjegan Team, please 🥹

Otherwise, I have to say my bad many times! 😬🙏🏼

[Sagar Awatade @SagarAwatade]

I was 10 years old when I first went to a dentist.

My tooth pain got unbearable overnight.

Next morning, the dentist said:

“This will keep coming back.”

He was right.

I lived with dental problems for 20 years.

Until I ordered a water-flosser from USA.

It changed my life in just 15 days.

Today, we’re launching OC300.

A water flosser for kids. - India's first water flosser for kids-Parents.

Parents supervise first.

Kids learn safely.

Then become independent.

When I was 10, water-flossers didn’t exist.

Most kids in India still grow up without learning basic oral care.

They shouldn’t be worried about their teeth.

They should be building, learning and changing the world.

Not fixing preventable pain later.

That's what we are building at Oracura.

[Sagar Awatade @SagarAwatade]

Water flosser sales have grown so fast that we're running out of stock.

Our best-selling models, OC150 and OC200, are currently facing shortages.

Because demand is higher than we expected.

In the last few months, more people have started using water flossers than ever before.

At the same time, we're increasing localization.

More parts are now being developed and manufactured with Indian partners.

That means new molds, more testing, and more R&D.

The result: a few temporary stock-outs.

The good news:
- OC180 is coming back.
- OC300 is launching this week.

And we expect the supply chain to stabilize over the next quarter.

This year could be our biggest year yet.

For sales.

For profitability.

And for water flosser adoption in India.

I’m excited.

[Sagar Awatade @SagarAwatade]

@pnjegan My bad:

For now, it's easy to identify the two users tips (transparent or color). But going forward, if someone buys extra tips (as a third user) for the same device, it'll get tricky to identify them.

We shall work on them!

[Sagar Awatade @SagarAwatade]

@pnjegan yes, you are right.

one tip: for tip identification of adults two transparent tip, make sure to avoid exchange.

we will work on this going forward in next batch however just try to manage at the moment. 🥹😬

[Sagar Awatade @SagarAwatade]

Why not in the flights?😍❤️

Why do I love my team more than India’s current struggling economy?🥹

[Sagar Awatade @SagarAwatade]

@TanukuKaushik @ORACURA 🥹🙏🏼

Having said that, our Gen Z team is still working crazily over the weekend for oral health awareness!

[Sagar Awatade @SagarAwatade]

@pnjegan 🥹

[Gajender Yadav @imYadav31]

@SagarAwatade @vishwajeetd @grok Code BOOK1A for monster savings 🥳

[Sagar Awatade @SagarAwatade]

@pnjegan Any One Kid - Any One Parent

For more member: either same model with additional tip or buy more units 🥹🙏🏼😇

[Sagar Awatade @SagarAwatade]

You can use a water-flosser even if you have:

• braces
• bleeding gums
• bad breath
• sensitive gums
• gum disease
• crowded teeth
• dental implants
• crowns or bridges
• a recent root canal
• aligners or retainers

Dental problems take years to show up.

And forever to fix.

Start today.

[Sagar Awatade @SagarAwatade]

We need more people like these NRI-Pros (Non-Resident Indians).

During yesterday’s session, speaker Nanasaheb Patil, an ex-IAS officer, said something that shocked me.

Many NRIs in the USA have become a different type of NRI - Non-Returning Indians.

They refer to a circular in US immigration policy stating that “they never want to go back to India and don’t want to keep any relationship at all.”

Going forward, there should be two types of NRI:

NRI-Pro

NRI-Chu

He also said: India doesn’t need Modi for the current scenario fiasco.

However, there is a need of the hour for a Trump Tatya-like person for India to nourish.

There might be a need for 2-3 more like Tatya to fulfill the government’s dreams of becoming a global power.

One statement still hits hard: while building China, no one was there.

However, while building India now, China is already there🥹

[Sagar Awatade @SagarAwatade]

@sarudada92 @ORACURA Now, don’t be sad or further curious!

Be wiser and practical to adapt hap.

[Sagar Awatade @SagarAwatade]

At 30, you ignore tooth sensitivity.

At 40, you start managing it.

At 55, it's already too late.

Your teeth lose minerals every single day

from food, drinks, and natural acids.

The solution is simple:

Put those minerals back.

That mineral is called Hydroxyapatite.

It's the same material your teeth are made of.

We launched our Hydroxyapatite toothpaste last year.

The response was so strong that

we produced another 2,00,000 tubes.

And we didn't stop there.

We added Aloe Vera, Coconut, and Clove:

ingredients Indians have trusted for generations.

Stronger teeth.

Less sensitivity.

Better oral care.

[Sagar Awatade @SagarAwatade]

Sarthak,

There are no ifs and buts.

That’s the correct and most accurate information shared by our support team.

It shouldn’t have been shared, and we had an internal fight too for sharing such sensitive formulation information in the public domain.

The team has shared the right information without any tall or false claims.

However, the support team is not aware of key ingredients which have a mixture of hydroxyapatite + other ingredients, so that our overall HAP suits well in the recommended range of 1 to 5% in formulation🥹🙏🏼🤩

Also, a small request to avoid asking for such sensitive information in the future as a proud Indian, or else China will copy. (That’s a joke!)

[Vivek Panmand @VivekPanmand]

आंब्याची अढी लावली की ते लवकर पिकतात, असं जुनी लोक सांगायची. झाडाला जसे आंबे पिकतील, तसे ते उतरून अढीला लावले जातात. नंतर 4-5 दिवसात ते पूर्ण पिकतात.

2026चा सिझनं खूप चांगला गेला. अपेक्षेपेक्षा जास्त उत्पादन निघालं, आता बागेची साफसफाई सुरु होईल. नंतर कटिंग, फवारणी आणि पाणी वेळच्या वेळी देऊन बहर धरला जाईल. आपण मुलाला जसं वाढवतो, तसंच या आंब्यांच्या झाडाचं असतं. झाडं मोठं झाली की फळ देतात आणि माणसं मोठी झाली की स्वप्न पूर्ण करतात.

[Sagar Awatade @SagarAwatade]

@VivekPanmand आहो विवेक साहेब

१०० कुठे ठरलंय? कोण महानाला?

plan तर IPO आणि billion dollar चा आहे 🥹😬😇🙏🏼

[Sagar Awatade @SagarAwatade]

I have some serious chemical locha in my head.

Most of the time my head and mind keep fighting.

Latest example: yesterday my brain convinced me I’ll jump to GLP ( not mind).

As journey of 110-> 95 was smooth and there is plateau since last few months

Today while running, two songs are still lingering in my head:

nanga hi तो aaya tha क्या ghanta leke jayga
aapna time aayega……

दिल yai jiddi hai…….

Putting it here as I get more social pressure for a few things than anything else.

This might be my last social experiment or open digital pressure before I switch to peptide.

As I said, I’m a foodie and sweet tooth lover, so following a food pattern is a pain for the mind and not for the brain.

Dream of getting 6 packs out of my current laadi of pav.

Why do this?

As I always focus on oral health awareness and Fu***** ass***, why should I follow only a daily oral care routine and ignore overall health?

The way I started here, finally everything

mind + brain + oral health + overall health

is surely interlinked with each other.

[Sagar Awatade @SagarAwatade]

@InvestBooks At the moment, only on our website 🥹 just for a few days!🙏🏼😇

[Sagar Awatade @SagarAwatade]

We sold 1,00,000 water-flossers in 2024.

We sold 1,50,000 water-flossers in 2025.

We sold 1,50,000 water-flossers in 2026 (till date).

It’s not just the sales.

The fact that:

More and more Indians are realising that

Just brushing your teeth twice a day is not enough.

[Sagar Awatade @SagarAwatade]

@godbole_shilpa @suyogvyawahare क्रेजी 🥹

[Sagar Awatade @SagarAwatade]

@VivekPanmand मग जास्त आणि स्पीडने पळण्याचा मोटिव्हेशन येत नाही 🥹