@adamtaylorl You have been itterating formats , while using unique angle, concept and persona. The Results are just awesome ofcourse the itterations are based on ecidence or the results of your creative performance.
Gary Halbert hired me to write copy to sell his book, How To Make Maximum Money In Minimum Time.
I sent my copy to him and he said, โI like it because it sizzles, and copy has to be exciting or it doesnโt workโ.
David Ogilvy gave us great advice when he said, โYou can't bore people into buyingโ.
Gary Bencivenga taught us, โLet a human personality shine through your copyโ.
Clayton Makepeace was another master at exciting copy who you can study.
People would rather read a John Grisham thriller than a boring college textbook.
Flat copy gets flat sales.
Exciting copy gets exciting sales.
If youโre in a competitive field, people wonโt reply unless your copy makes them excited about it.
@stephenRB4 Once my sister went to the dentist because she had terrible gum pain. The dentist took out his instruments, and the moment she saw them, she completely lost it. She screamed so loudly that the other patients got scared and ran out of the clinic.๐